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Bathroom trends: Tubs are out, new faucets are in

Move aside millennials — baby boomers are the leading the way in what’s hot and what’s not in the 2018 Bathroom Trends Report from home furnishings marketplace Houzz, released on Wednesday. Boomers represented the largest share (52 percent) of bathroom renovators over the past year, and 56 percent of them focused on making upgrades that […]

Purplebricks unveils new logo — what do you think?

U.K.-based, flat-fee brokerage Purplebricks has unveiled its brand new logo — the company name inside an open purple square. Source: click here

The serious housing issues baby boomers are facing

The largest share of baby boomers is a decade away from moving past age 65 and into their very senior years. Nevertheless, time is running out to prepare for their housing, financial, social and medical needs, according to a new report from the Harvard Joint Center for Housing Studies. Source: click here

Market changes, price reductions, stigmas: The best tool for tough client debates

When talking through changes with clients, it can be difficult to get stubborn buyers and sellers to see your side. “Show, don’t tell” is a mantra that works. Here are five examples of how we changed minds using one simple tool. Source: click here

Are Zillow’s Premier Agent changes working for agents?

Since Zillow rolled out updates to its Premier Agent program in April, agent advertiser churn has been an issue, according to Zillow Group CEO Spencer Rascoff. Source: click here

Dear Marketing Mastermind: What’s the most effective content for real estate?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: content creation. Source: click here

Take a look at San Francisco’s most expensive listing

Nestled in San Francisco’s Russian Hill, San Francisco’s most expensive listing is the best of both worlds — it’s a stone’s throw away from the hustle and bustle of the Financial District and Jackson Square, and offers pristine views of the city’s most famous landmarks such as Alcatraz, Angel Tower and the Bay Bridge. Yet its […]

Fire won’t keep homebuyers away from California

California communities devastated by ongoing wildfires will recover. Eventually. Someday. But in the meantime, these communities may be in for even more pain as the destruction cascades through the local housing markets. First, the fires, which are massive. As of Tuesday morning, Northern California’s Camp Fire had burned more than 125,000 acres, destroyed 6,522 homes […]

Scammers using lead generation sites to target female agents

At least four female real estate agents in Massachusetts received calls and texts from an unidentified man last week attempting to arrange meetings. Two of the agents received phone calls from a man claiming to be employed by the Bristol County Sheriff’s Office in Massachusetts, adding that they owed $2,000 in fines they failed to […]

Echovate matures, offers brokers deep look into agent traits

Echovate, a talent selection software company, has new tools and an updated look to help brokers find amazing talent and build better teams. Source: click here

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