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Sphere of influence is still king

The inventor of the phrase “a bird in hand is worth two in the bush” could never have envisioned it applying to modern real estate, but I don’t mind borrowing this adage to remind us all that every agent has a bird in their hand: it’s called their sphere of influence (SOI). Over the past […]

Zillow Offers launches in Denver

As of today, Zillow Offers, the real estate tech giant’s consumer-facing program to buy and sell houses using a local agent, is officially live in Denver, its fourth market. Zillow Offers lets prospective homesellers in selected markets visit Zillow.com, enter details about their property into a form online, and receive an all-cash offer on their […]

WATCH: Tom Ferry on the 4 Biggest Mistakes Luxury Agents Make

The always energetic real estate coach Tom Ferry shared with attendees the four most common mistakes that luxury real estate agents make – and he’s heard all kinds of stories during his coaching sessions. Source: click here

WATCH: Weinstein survivor Louisette Geiss shares her story at Luxury Connect

In conversation with CAR’s Sara Sutachan, watch her incredible discussion at this year’s Luxury Connect in Beverly Hills. Source: click here

Real estate responds to Trump administration’s reported trans policy change

The Trump administration is considering issuing new guidelines later this year through the U.S. Department of Health and Human Services that would define a person’s gender as fixed “as male or female based on immutable biological traits identifiable by or before birth,” and disputes around gender settled with genetic tests, according to a memo obtained […]

Real estate coach Tom Ferry’s tech suite is now available to all

Tom Ferry’s all-in-one tech suite The Hub, which includes the Contactually-developed Tom Ferry CRM is now available to all agents. Source: click here

Compass offers discounted health care to agents

Compass agents will have access to insurance from national carriers — including Cigna — as well as dental, vision, payroll administration services, compliance and liability support and other human resources offerings. Source: click here

Exclusive: Opendoor testing new co-listing partnership with selected agents

Opendoor has selected about a dozen agent teams as partners for its new “preferred agent partnership” program, using them to sell more than 20 properties. Source: click here

Fighting Back: Give agents what they need and consumers what they want

How are real estate broker-owners responding, adapting or changing? Here’s what Nico Hohman, broker-owner of Hohman Homes Real Estate Brokerage & New Home Consultants in Tampa, Florida, is doing. Source: click here

This listing agent spruced up a mansion with a living wall

To make a Beverly Hills property stand out from all the other mansions, most listing agents bring in a potted plant or two — Shane Patel added a whole green wall out of living moss. Courtesy of Realtor.com Both a developer and a listing agent, Patel gives a lot of thought on how to make […]

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