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5 text messages to restart a conversation with clients

How can you use smart text messaging to help you connect with a lead or client who has chilled? Here are some reader favorites to help you get back in the flow of communication. Source: click here

Looking to build your repeat and referral business? Try this one simple exercise.

90 percent of homebuyers claim they would use their real estate agent again or recommend their agent to others, according to the National Association of Realtors (NAR). It’s an extremely high number, but NAR also reports that, in actuality, the typical Realtor earned merely 13 percent of business from repeat clients and 17 percent through […]

The future of real estate is agent-owned boutiques

Three independent real estate teams are dominating L.A. metro coastal markets and high-end inland areas. Each one is founded and run by agent owners who don’t have to operate a brokerage. That’s thanks to their partnership with Side, a tech brokerage-as-a-service start-up that provides a new business model option to high performing agents and teams. […]

Brokers: are you too focused on the small details?

“If you just focus on the smallest details, you never get the big picture right.” – Leroy Hood It’s rare for someone running a real estate brokerage to intentionally focus on the small details and overlook their big-picture goals. But real estate is fraught with tiny details that demand constant attention, and where a big […]

What you need to know about the youngest generation of luxury homebuyers

Millennials have been branded “The Debt Generation.” But over the next few decades, they may be better known as the wealthiest generation. Why? Because they are expected to inherit approximately $68 trillion from their Baby Boomer parents in what has been dubbed, “The Great Wealth Transfer.” They will have a lot of power in shaping […]

Build client relationships one unexpected detail at a time

When you’re selling high-end homes and delivering luxury service, it may be the little details that matter most. And while these details can be tangible gifts or aesthetic touches, they don’t have to be: it can be enough just to connect with clients through sincere, authentic interactions. For Ingrid Hart, sales associate at Prominent Properties […]

Put yourself on the (Google) map!

What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these places than your actual office. Sure, you’ll come in for a […]

Connect: How a rookie made $100K in 12 months

How do you go from making no money to earning a six-figure-plus gross commission income in 12 months — without using online leads or referrals? Meet Joe Hartsell, who talked about how he did it with Katie Maxwell on stage at Inman Connect New York. Create your own success story at Inman Connect New York […]

Realogy teams with AARP to launch reward platform for seniors

The new cash-back rewards platform is another way for the company to generate leads for its agents. Source: click here

A vendor’s roadmap to reach agents and brokers

Here on Inman.com, top real estate professionals find guidance and best practices to reach their target market. One of the evergreen precepts of a smart marketing strategy is to take a multi-channel approach, adjusting the message and the means to fit the channel. The same is true for vendors who offer solutions and products for […]

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