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How to make your open house a highly productive event to remember

The signs are out, the lights are on, the door is open, and there’s the smell of fresh baked goods in the air. It’s showtime for your open house, the old-school marketing event that even with the dawn of virtual tours can still be a major lead generator for real estate agents while serving as […]

Home prices rise again for 70th month in a row, no signs of stopping

Home prices across the country are continuing a rise akin to the 15 years leading up to the 2008 financial crisis, according to the latest S&P CoreLogic Case-Shiller National Home Price NSA Index. The index reported a 6.3 percent year-over-year gain in February 2018 and a 0.4 percent month-over-month gain — the latest month for […]

How to respond when clients ask: ‘Is this a safe neighborhood?’

Safety is always at the top of the list for people buying a new home. A recent study from the online listing site Trulia shows that people are even willing to give up a lot in exchange for an added sense of security. Source: click here

How to make time when there isn’t any

Time management is a myth — no one can “manage” time because we each have the same 24 hours per day. If you’re burned out from working 60 or more hours per week, the secret to regaining control is managing your choices, not your time. Source: click here

Lesson learned: Who you gonna call?

Six years ago, an accomplished TTR Sothebys International Realty agent offered to mentor an on-the-fence wannabe agent who was unhappy and had plateaued in her financial services position. Source: click here

If it were only about the money, every agent would always be with the lowest cost brokerage

In the second of a series of three articles, I had the opportunity to get the pulse on recruiting from Steve Murray, president and owner of REAL Trends. Murray has co-authored four books on the valuation of residential real estate brokerage firms; co-authored the 2011 book “Game Plan,” about the past and future of residential […]

How to win the listing before you arrive

How can you show up right on time for a listing appointment, but be too late? It’s a dilemma facing any agent relying on their presentation alone to win listings. If you’re waiting for the homeowners to open the door so you can make a good first impression and win the listing, you’re already too […]

How to win in the lucrative global real estate market

As real estate grows more global with the increased transparency and power of the ever-maturing internet, real estate agents have immense opportunities to capture lucrative international, long-distance business to which they didn’t previously have access. This business opportunity is significant. Foreign buyers purchased $153 billion of U.S. residential real estate in the 12 months through […]

Why Quicken Loans isn’t really in the mortgage business

The founder and chairman of Quicken Loans, now the largest mortgage company in the U.S., revealed that he does not consider himself to be “in the mortgage business.” Dan Gilbert, who in 1985 founded what would grow to become the Quicken Loans of today, presented at the Mortgage Bankers Association conference in Detroit with Vice Chairman Bill […]

The Corcoran Group launches branded stickers for Instagram Stories

The Corcoran Group today announced the launch Corcoran-branded stickers for Instagram Stories, the platform’s feature that allows users to post photos, and live and pre-recorded videos that disappear in 24 hours. Source: click here

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