Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

How to win the listing before you arrive

04/23/2018

Download PDF

How can you show up right on time for a listing appointment, but be too late?

It’s a dilemma facing any agent relying on their presentation alone to win listings.

If you’re waiting for the homeowners to open the door so you can make a good first impression and win the listing, you’re already too late. To win, you need to “pre-sell” the homeowner on your services before your listing appointment.

In addition to the five tactics I introduce below, I encourage you to download our powerful List & Win Bundle, packed with valuable tips and scripts to make the most of every listing appointment.

Are you ahead of the game?

You’ve done your research. You’ve created a killer CMA. You’re dressed perfectly and feeling confident as you reach for the doorbell.

But is that enough? If you haven’t already planted a seed in the homeowner’s head that you’re the best choice to sell their home, you’ve missed a huge opportunity.

Below, are five effective tactics for priming homeowners to sign on the dotted line of your listing agreement.

Let them know you’re listening

After booking the appointment, send a follow-up email thanking them for the opportunity.

In that email, restate pertinent information about their desires and impending move from your prequalification call. Show them you were paying attention and fully understand their needs.

Stack the cool

Deliver your marketing plan to demonstrate the wide variety of tactics you’ll use to sell their home. The objective here is to get extremely detailed and “stack the cool” with all the myriad techniques you have at your disposal.

Don’t forget to include everything that happens automatically. The more items you list, the more you’ll impress the homeowner and differentiate yourself from the competition.

Prove it

Send a copy of your “Proof of Success” marketing piece that displays all the properties you’ve sold in the same area. This can either be a map-style graphic or a list of photos and descriptions.

Provide social proof

Online reviews are crucial to your success in today’s marketplace. Whether they’re from Zillow, realtor.com, Google, or Yelp, get that social proof of your success in front of the homeowner before you arrive.

This is no time to by shy or modest. The more glowing reviews you can share, the better.

“Coming Soon” video

At some point prior to the listing presentation, visit the house and shoot a video out front talking about the property and how it will be coming onto the market soon.

For an even greater impact, post the video on a landing page with a custom URL using the property address. Then send that link to the homeowners a day or two before your listing appointment.

These 5 steps will separate you from the competition

Imagine the advantage you’d have if you did all this before you arrived on the seller’s doorstep. Not only will you have already impressed them, but they will welcome you much more warmly into their home.

Take these steps, stand out and create the degree of separation between yourself and the competition that will turn more of your listing appointments into sales.

Download our 19 Point Marketing Plan and 9 Ways to Win Every Listing, both part of our List & Win Bundle. Get your free copy today!

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • 5 work-from-home interior design trends on the rise

    Interior design is central to luxury real estate—it takes a home from concept to comfort. And desi...

  • Show potential buyers everything about a development with Imerza

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Selling the city in 2021

    The lights are coming back on in the city that never sleeps. For much of 2020, I could see how many ...

  • 360 tour provider Peek has big plans for the industry

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The 4 interior architecture trends you should know for 2021

    Interior design has long been a top consideration for luxury buyers—and recently, interior archite...

  • Interest in Instashowing soars: Is it the next ShowingTime?

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Exodus or opportunity? Why your clients should be looking to the city

    In 2020, one of the most transformative trends in the luxury real estate industry was the mass movem...

  • Virtual 3D marketplace All3D is here for real estate

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • 3 tips for preparing a vacation home for sale

    As a real estate agent, my specialty is selling vacation properties in Cape Cod. I also live in the ...

  • Numa helps you respond to every lead, every time

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

March 2021
Mon Tue Wed Thu Fri Sat Sun
1234567
891011121314
15161718192021
22232425262728
293031  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...