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How to build a real estate brand from scratch in 9 months

Stacie Staub It takes nine months from conception to birth to have a baby. If you had to build a business from the ground up in less than nine months, how would you do it? West + Main Homes is a brand-new brokerage in the Denver metro area — broker-owner Stacie Perrault Staub decided in […]

Opendoor’s ‘ultimate mortgage’ offers 1% off purchase

To compete on price with real estate agents, high-tech investors known as “iBuyers” will need to figure out ways to sell their homes very fast and for top dollar. Leading iBuyer Opendoor, which makes quick offers on homes and can close in days, has taken another step in this direction by offering financing to buyers […]

‘Everything has changed and nothing is different’: Watch Scott Stratten at ICSF

What does the Ritz-Carlton have to do with your real estate business? Maybe nothing — yet. But if you’re the type of Realtor who would overnight a child’s lost stuffed giraffe, you might be on the right path. Ride along with Scott Stratten on his stories of genuine, white glove customer service to discover how […]

From 6 to 80 agents in 18 months: Indie growth on steroids

What happens when a handful of top producers join forces to conquer the luxury real estate market? If you’re anything like the six driven agents who founded Seattle-based boutique brokerage Avenue Properties, what happens is $65 million sold in one week. When Tere Foster, Moya Skillman (Foster’s daughter), Bob Bennion, Bob Deville, Mary Snyder and […]

6 ideas to fuel your real estate prospecting efforts

You’ve held open houses, sent direct mail newsletters and made the dreaded cold calls. You’ve handed out your business card so often it’s become a reflex. But you’re still not generating enough solid leads. Or maybe you are generating leads, but it feels unsustainable. The traditional avenues of prospecting still work, to an extent. But […]

3 ways to turn Facebook into a steady source of buyer leads

For many Facebook users, it’s not unusual to spend a significant portion of the day scrolling down the news feed or chatting on Messenger. In fact, according to The New York Times, the average user spends at least 50 minutes per day on the Facebook company’s largest platforms. Although many professionals view time spent on […]

10 ICSF marketing truths that smacked me in the face

At every Inman Connect, I learn something — in fact, I learn a lot — about where the real estate industry is and where it’s going, what matters to smart agents and brokers, and how to be better at what I do. And there are always moments where a speaker or panelist says something that […]

What condo amenities do today’s buyers desire most?

When shopping for a condo, you have the delightful task of reading lists upon lists of available amenities — and then figuring out the difference between which ones are desirable, which ones are necessary and which ones the seller is offering that you weren’t even looking for in the first place (is that rooftop helipad […]

Can my buyers back out if they change their minds?

Those words: “Can my buyers back out of a house if they don’t like it?” shouldn’t be uttered. Peter Lorimer of PLG Estates delves into why. There has to be a real reason for buyers to back out other than, they don’t like it. New real estate agents: If your buyers do want to back […]

Facebook ad campaigns made easy with Boost by HomeSpotter

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Boost by HomeSpotter is a Facebook ad campaign creation and management tool. Platforms: Browser; mobile-optimized Ideal for: Current HomeSpotter users; teams, brokers and agents wanting to launch or improve the use of Facebook ad campaigns Top […]

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