SAN FRANCISCO — When a lead reaches out to you at 2 a.m., how do you respond? In the past, you could set up an auto-responder with no interactivity, you could get out of bed and handle it yourself — or worse yet, you could do nothing and miss out on the lead entirely. But today, […]
SAN FRANCISCO — “Find the pain point.” That’s how the objection experts — Beverly Ruffner, Jeremy Katz and Carey Condy — told the audience to manage their objection strategy at the objection battle on stage at Inman Connect San Francisco. Ruffner, Katz and Condy responded to both buyer and seller objections from the moderators (Jeff Lobb and […]
SAN FRANCISCO — Imagine having the freedom to spend your time any way you want — that’s what a CRM (customer relationship management) can do for your business. It brings people, processes and technology together. Christine Lee “It’s the pacemaker for the heart of your business,” said Christine Lee, CEO of Seize the Market at […]
SAN FRANCISCO — Social media is an integral part of many, if not all, real estate professionals’ marketing plans. But how exactly do you break through the noise of everyone making Facebook Live videos, Snapchat stories, and Instagram ads? Social media marketing expert Katie Lance shared five of her greatest tips for streamlining daily processes, […]
SAN FRANCISCO — Giving up on a lead after leaving a voicemail is akin to tossing $5 on the ground, Realtor Rachel Adams said on stage at Inman Connect. To get your money’s worth, you must be doggedly persistent and reach out repeatedly, she and other experts agreed in a panel on online lead generation. […]
SAN FRANCISCO — In the 1980s, American automakers were so obsessed with sales that Chrysler built a series of vehicles on a new platform, the K-car platform. “It was one of the worst examples of design engineering and manufacturing ever, and Chrysler knew it, yet they just focused on selling it regardless,” said James Becker on […]
You might know real estate in your target area like the back of your hand, but we all know that means very little if you have zero homeseller or buyer prospects. Likewise, being boring in 2017 means you won’t stand out from the crowd — especially in the burgeoning real estate sales arena. That’s a big […]
When looking to increase the value of one’s home before selling, common renovations include updating flooring, changing countertops, slapping a fresh coat of paint on the front door and maybe updating some of the home’s appliances. Although all of these renovations are great ways to up the value of a home, technology trends in smart […]
Reposted with permission — show notes and credits here. It’s the final walkthrough, and everyone is excited about the home. Suddenly, you hear shrieks coming from your client in the kitchen. Paula Monthofer and her clients did not anticipate what they found in the freezer that day, but it merited a very deep clean of […]
SAN FRANCISCO — Growth. Everyone wants it, but not everyone knows how to achieve it. Luckily for those looking to grow by transitioning from solo agent to team, Tuesday’s Agent Connect was full of answers; Vija Williams, Keir Weimer and Danielle Lazier took the Inman stage to share some valuable insights and address questions about […]
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COVERAGE AREA: Atascosa, Bandera, Bexar, Chambers, Comal, De Witt, Dimmit, Frio, Gonzales, Guadalupe, Karnes, Kendall, Kinney, La Salle, Live Oak, McMullen, Medina, Uvalde, Wilson, Webb, Zavala, Zapata
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