Whether growing a brand as an agent, a company or a brokerage, the most important thing is knowing who you are. Ask the questions: “Who am I? What’s my value add to the industry?” Then carve out your niche. Building a personal brand is kind of scary. You worry about making mistakes, and it becomes […]
Adam DuVander, a marketing developer at Zapier, loves application programming interfaces (APIs), and he wants everyone to know it. With Zapier, users learn how to automate different parts of their business without writing complicated code. During DuVander’s session, participants will create their own custom project, which they can take back to the office for real […]
Venture capital firm Fifth Wall produces a bi-weekly newsletter that curates relevant news articles, summarizes recent deals and provides updates on the various portfolio companies in which they’ve invested. Check out this week’s update, which covers what happens to Instacart if Amazon buys Whole Foods, why your next car may be a living room on […]
By Brian Blum; reposted with permission from AIM Group’s Classified Intelligence Report. Chatbots on Facebook Marketplace may soon be able to “negotiate” with you over the price of items for sale. And if new research released by Facebook this week is any indication, you probably won’t know you’re talking to a bot and not a […]
Robert Hughes, real estate salesperson with Meier Real Estate, quickly learned that real estate is anything but simple. It takes motivation, dedication and a lot of legwork to succeed in this industry. Know your inventory, take charge of your schedule and be confident enough to help clients differentiate their wants from their needs when helping them find […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. ZipRecruiter.com launched it’s voice-activated job search app on Amazon’s Echo last August. The app, or “skill,” in Echo parlance, has received only four reviews on Amazon’s page so far, averaging 2.3 stars. Only four people have […]
You just converted a $1.2 million expired listing that was on the market for over a year. It’s an A-plus property in terms of quality, condition, amenities and schools, but there’s one major problem — it’s half Cape Cod and half contemporary. What steps would you take to get this property sold? What do you […]
In this day and age, millennials not only dominate the category of first-time homebuyers but are surging ahead of baby boomers to claim the throne as U.S.’s dominant homebuying generation. They now account for one in every three homebuyers. Millennials — made up of U.S. residents born between 1980 and 1995 — are undoubtedly a […]
Amazon’s surprise $13.7 billion acquisition of Whole Foods represents another significant growth notch in the Seattle tech behemoth’s belt. Its ever-expanding presence in our daily lives doesn’t just come from the smarts and aggressiveness of founder Jeff Bezos, but from predictive analytics, which fuels 35 percent of the purchases consumers make on Amazon.com, according to […]
As we all know, the real estate industry is hyper-competitive. And because there are few better catalysts for innovation than competition, real estate is constantly blazing new ground. Real estate expansion teams — teams that do business in multiple markets — are one of the industry’s latest, and hottest, innovations. These teams are constantly striving […]
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