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The next NAR CEO must be servant as leader

Recently, a superhero was walking confidently down La Brea Avenue approaching Santa Monica Boulevard in West Hollywood. Even in this eclectic neighborhood, the crusader cut an impressive figure with a flowing cape, daunting helmet, bright red boots and a colorful shield. As he approached the intersection, an older Russian woman was crossing La Brea as […]

5 ways to increase Facebook engagement

Real estate agents always want to know how to get their Facebook posts seen. In a nutshell, Facebook posts get seen by being valuable, relevant, inspirational, entertaining and staying contextual. Test this theory by monitoring your weekly overall reach rather than your individual post reach, which means checking the combined total reach of every post […]

Daily market update: May 9, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Home equity rates: Average Home Equity Loan Bank Rates by State | Credio Average Home Equity Loan Bank Rates by State | Credio Average Home Equity Loan Credit Union Rates by State | Credio Mortgage rates: 30-Year Fixed Rate Mortgage […]

What technology can’t do for your real estate business

As real estate professionals, we are constantly inundated with webinars, Facebook ads and emails promoting the latest technologies designed to better our business. As a licensed real estate instructor and educator, I strongly encourage agents to stay current with industry trends and advancements in technology, and I’m an advocate of technology designed to help with business […]

9 things you wish you knew before getting into real estate

I had a friend come to me and ask about getting into real estate. This is my response to her. I’m going to give you the real scoop. 1. It is really hard to get started. It’s going to take a long time to get people to trust you. After buying head shots, signs, sign […]

A client’s sudden death: How a real estate agent navigated the unthinkable

Last November, Miami agent Aaron Smith with The Keyes Company got a call from the New York Police Department on a Saturday morning. Aaron Smith His client, the buyer of a luxury apartment in downtown Miami, had been found dead of a heart attack in his New York hotel room. The client’s call to Smith […]

Imprev donates marketing center to Giveback Homes

Automated real estate marketing company Imprev has opened its doors to a new marketing center designated for Giveback Homes, an altruistic organization dedicated to social responsibility. “As part of Imprev’s philanthropic efforts, we’re not charging Giveback Homes for their marketing center,” said Imprev marketing manager Meghan Cheeney in a statement. “The marketing center materials are […]

Why appraisal and brokerage go hand in hand

Reposted with permission — show notes and credits available here. In this episode, Leigh interviews Brady Sanford from Rockhill, South Carolina. Brady shares how he manages to be both in the appraisal and brokerage world and how choosing his line of work catered to his strengths. Also, Brady shares a key strategy that sellers and […]

Why productivity suffers when agents schedule their own tasks

Many jobs involve completing a series of sequential, prearranged tasks. Teachers grade papers, chefs cook food to order, real estate agents contact leads. Over the years, tasks have become more systematized despite the growing freedom technology offers. Why is that? Performance. Think about Henry Ford’s innovation of the assembly line. Once each and every task […]

Finding your identity as a real estate salesperson

“Can you help me?” desperately pleaded a prospective coaching client. “I want to grow my business. I want the top-producer formula.” That is what we all hope for, no? The magic bullet. The New York caller continued, “I have tried cold-calling, but I just can’t wrap my brain around doing this every day for the […]

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