Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Why productivity suffers when agents schedule their own tasks


Download PDF

Many jobs involve completing a series of sequential, prearranged tasks. Teachers grade papers, chefs cook food to order, real estate agents contact leads. Over the years, tasks have become more systematized despite the growing freedom technology offers. Why is that?

Performance. Think about Henry Ford’s innovation of the assembly line. Once each and every task was singled out and outlined, the production volume of cars suddenly quadrupled. Hospitals have seen the same results with similar assembly-line practices. By asking doctors to follow an organized workflow around reading X-rays and CT scans rather than their own, hospitals have been able to ensure accurate diagnoses more often.

In real estate, agents face similar task-related workflows that can be improved. Some salespeople cherry-pick leads, other offices employ round robin lead-distribution models. The freedom agents have around how they handle leads differs by brokerage and their managers.

BoomTown has witnessed the critical role organized workflows play in real estate success. We’ve witnessed real estate times like Brandon Brittingham’s outperform his brokerage with a system that helped organize his agents’ tasks. We’ve seen brokerages expand into new markets because they had a system to help them scale and hold staff accountable. We’ve also seen what happens when offices lack accountability to specific workflows and flounder as a result.

Often, we believe we know the best path to superior productivity, but data shows we’re not as good as we think we are. A recent Harvard Business School study showed that radiological services saw a 13 percent drop in productivity when workers chose tasks based on their own experience. Subpar productivity like this costs businesses a lot of money. If radiologists had avoided deviations in their tasks, they could have saved 2,494 hours over a year, which translates to 3 percent in annual profits, according to the Harvard Business School study numbers.

Real estate agents have their own tasks. Many of them deal with responding to new leads and existing clients. Leads flow in at all times of day, every day. It’s common to see agents falter in their responsibilities — especially with leads — when they don’t have a system that helps them manage their to-dos. Leads are neglected, money is wasted, broker and team leader stomachs churn.

Many agents fail to consider task-management in relation to an overall business strategy. Instead, they choose tasks they believe to be in the best interest of their personal productivity, and fail to be as effective as they could be as a result.

Not having a streamlined task system drains productivity. “Searching through your queue and deciding which task to choose next may not seem like it, but it’s actually taking a long time,” according to Harvard Business School doctoral candidate Maria Ibanez.

If you have ambitious goals this year — say a 40 percent increase in sales volume — then consider improving your systems and standards. You’ll find that an effective workflow easily trumps lead generation as far as business results are concerned.

Fine-tune your lead follow-up processes and employ a system to organize your tasks, create action plans for agents to follow, automate tasks and reminders through software. Success starts with understanding the challenges you’re up against and programming against them.

Source: click here

Read More



  • The 8 mistakes to avoid when designing a virtual home tour

    Now more than ever, virtual home tours are an invaluable asset for agents looking to educate and ins...

  • Real Grader helps keep agents’ online reputation on track

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • ClosingLock aims to lock down wire fraud

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 3 priorities buyers place alongside location

    The past year has brought unparalleled attention to luxury properties in suburban and vacation marke...

  • CoreLogic launches consumer search with OneHome

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What you need to know about 2020’s accelerated luxury market

    It’s safe to say that this year has not been the one we expected. In March, it was anybody’s gue...

  • Up your social media look with Feed Appeal

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • From video to VR: why VR home tours are a must-have

    This has been a year of challenges and transformation for all industries, and the luxury real estate...

  • ReferMe IQ uses old business to earn you new business

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How urban buyers are creating space and redefining how they live

    We’ve all experienced the shift this year: luxury buyers opting for spacious homes in the suburbs ...

December 2020
Mon Tue Wed Thu Fri Sat Sun

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3


    Loading ... Loading ...