Luxury buyers pulled the American real estate market out of the post-2008 recession, says Coldwell Banker president and CEO Charlie Young, and in many cases it was international consumers leading the way.Now, more Americans are making their presence felt in the national luxury market, but having a global reach and good communication channels across international lines is […]
You’re in the listing presentation, showing your potential clients the comparable listings in their neighborhood and making a recommendation about price, and it comes — the statement you’ve been dreading: “But Zillow’s Zestimate puts our house at $X higher than that price.”Clearly these sellers didn’t read the company’s own fine print on its value calculation mechanism — so […]
Purchases of vacation homes plummeted for the second straight year in 2016, as price growth and financial uncertainty crimped demand, the National Association of Realtors (NAR) reported in its 2017 Investor and Vacation Home Buyer Survey. Yet investment home sales rose over the same period, with investors using financing more often and renting out more of their properties […]
Applying for a mortgage remains one of the most painful parts of buying a home, so large lenders are investing heavily in technology to simplify the process.That’s left their smaller competitors on edge, worried that companies such as QuickenLoans or LoanDepot “are going to eat their lunch,” said Andy Taylor, former director of product at high-tech brokerage Redfin.Taylor founded Approved to help these companies neutralize […]
Are you looking for a simple, effective approach for how to use Facebook for real estate leads? Although generating real estate leads with Facebook is still a relatively new strategy when compared to old-school marketing techniques like door-knocking and farming, it’s been around long enough for certain strategies to clearly outshine others. Below, we’ve put […]
Women direct 80 percent of consumer spending and are more than half the workforce — power we’ve had for awhile, says Sallie Krawcheck, CEO and co-Founder of Ellevest. But what can we do with it today?… Source: click here
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.Real estate agents are witness to the birth of automated marketing. From Facebook lead-capture bots to MailChimp’s sales automation tools, our marketing tools are growing more sophisticated every day.Despite such advancements, traditional farming tactics will never cease being […]
Would you like to convert more listing appointments into signed listings and more offer negotiations into closed transactions? While most agents concentrate primarily on lead generation, your negotiation skills determine how often those leads turn to dollars in your pocket. When it comes to negotiation, which approaches work best? Is it the hard close, collaboration […]
When it comes to your real estate database and getting more commissions, creating interpersonal relationships beats prospecting that lacks personalization. But how do you reconnect with your sphere of influence? How do you construct effective emails? In this clip from Real Estate Uncensored, Frank Klesitz shares the best ways to get more out of your database. […]
We’re all salespeople, aren’t we? Every piece of our brand should reflect that — down to our email signatures. A strong email signature is professional and eye-catching. It’s not flashy, but it’s also not boring. That said, there are many differing opinions on what should go into an email signature (and what shouldn’t). Let’s put […]
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