Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

3 simple steps for letting Facebook generate your real estate leads

04/10/2017

Download PDF

Are you looking for a simple, effective approach for how to use Facebook for real estate leads?

Although generating real estate leads with Facebook is still a relatively new strategy when compared to old-school marketing techniques like door-knocking and farming, it’s been around long enough for certain strategies to clearly outshine others.

Below, we’ve put together three proven steps you should implement now to start generating more real estate leads with Facebook.

Make a Facebook page for your real estate business

Although many real estate agents use their personal profiles for real estate marketing, having a Facebook page is absolutely essential if you want to start generating more real estate leads.

By using a Facebook page, instead of a personal profile, you will benefit from search engine indexing, the ability to use Facebook advertising features and access to user analytics.

So, not only will you be able to generate more traffic and leads, but with the data from Facebook Insights, you can also discover what is working and who you are reaching and then use that data for more effective lead generation.

Use Facebook advertising to generate real estate leads

With a real estate Facebook page, you will also be able to take full advantage of Facebook’s advertising tools and run hyper-targeted ad campaigns.

When used correctly, Facebook ads, combined with landing pages and follow-up systems, offer an unrivaled level of lead-generation potential at a very affordable cost.

Real estate agents can use these ads for seller prospecting, targeting buyers who are likely to move, reaching FSBOs and expireds in their farming area, getting referrals from their sphere of influence and so much more.

With each campaign, be sure to monitor your ad analytics so you’re able to pin down what works and what doesn’t for your business and for your audience.

Post personal, attractive content on a regular basis

Buying or selling a home is an emotional experience. It’s also an experience that is highly dependent on visual aids — especially for buyers.

Because Facebook is both personal and visual in nature, it really is an excellent platform for real estate marketing.

You should strive to reach out and touch your audience with content that hits them on a personal level to generate real estate leads with Facebook.

You can do this with past clients’ success stories, interesting personal details about yourself and your team members or anything else that people will likely connect with.

And always, when possible, share photos that both match your message and make an emotional connection with your audience.

Follow the tips above for how to use Facebook for real estate leads, and you’ll soon see your Facebook lead generation ROI improve. Once you find strategies that work, build on those successes and then explore new ways to generate more buyer leads and seller leads using Facebook marketing.

Pat Hiban is the author of NYT best selling book “6 steps to 7 figures – A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny”, the founder of online real estate sales training site Rebus University and the host of Pat Hiban Interviews Real Estate Rockstars an Agent to Agent Real Estate Radio Podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram or Twitter.

Email Pat Hiban

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • ClosingLock aims to lock down wire fraud

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 3 priorities buyers place alongside location

    The past year has brought unparalleled attention to luxury properties in suburban and vacation marke...

  • CoreLogic launches consumer search with OneHome

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What you need to know about 2020’s accelerated luxury market

    It’s safe to say that this year has not been the one we expected. In March, it was anybody’s gue...

  • Up your social media look with Feed Appeal

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • From video to VR: why VR home tours are a must-have

    This has been a year of challenges and transformation for all industries, and the luxury real estate...

  • ReferMe IQ uses old business to earn you new business

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How urban buyers are creating space and redefining how they live

    We’ve all experienced the shift this year: luxury buyers opting for spacious homes in the suburbs ...

  • Realable puts a unique spin on virtual tours

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Navigating the long-term decentralizing of work (part 2 of 2)

    As interest in urban condos fluctuates and suburban mansions see multiple offers, the shift to decen...

November 2020
Mon Tue Wed Thu Fri Sat Sun
 1
2345678
9101112131415
16171819202122
23242526272829
30  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...