Would you like to unlock the secret of what causes buyers to buy? If you’re ready to discover the words and images that trigger the brain centers for buying behavior, Clotaire Rapaille’s research has the key. “The Culture Code” / Clotaire Rapaille In previous columns, I have discussed how Clotaire Rapaille has unlocked the culture […]
I train new agents. My ultimate mission is to move the needle on the National Association of Realtors’ attrition statistics. One of my favorite questions to ask agents in their second year (or third, or fourth) is: “What would you do differently if you could start over?” The question falls in the genre of “What advice […]
Foremost, marketing brings exposure to your business. Then, lead generation, when done effectively, gets you in front of those that plan to go to the closing table because they want to buy or sell real estate. They work hand-in-hand. For example, if you have ever had a friend coyly admit, “I know you’re in real […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Real estate has claimed a tremendous presence on Facebook. The vibrant comment threads, lead collection strategies and general promotions you see every day are just a few examples of how industry professionals have leveraged this platform for business. In […]
CoreLogic’s June report finds that loan refinancing doesn’t make sense for a lot of current homeowners in the U.S. Forecasts predict mortgage rates will increase this year, so CoreLogic used its data to determine refinancing conditions, mortgage denial rates and the overall health of the housing market throughout the nation. As of May 12, 2015, the […]
The 92835 ZIP code comprises part of the city of Fullerton, about a 45-minute drive from Los Angeles and 20 minutes from Anaheim. Part of Orange County, the area is home to numerous colleges and is known for its entertaining downtown district, dubbed “Bourbon Street West” by OC Weekly. Majority of 92835 home values to rise through 2016 Click To Tweet According […]
Pharrell Williams has a reason to be even more “Happy” these days. The world-famous singer and producer is one Miami penthouse short, but $9.25 million richer after his lavish condo overlooking Biscayne Bay sold last week. The cylindrical, two-story Miami penthouse is fit for a celebrity, offering 360-degree views of the Atlantic Ocean and Miami […]
Typical of the late Spring season, sales within the Southern California housing market jumped between April and May, according to CoreLogic’s latest data brief. While the upward monthly shift is historically standard, May’s total sales were lower than the long-term average. Encompassing Los Angeles, Riverside, San Diego, Ventura, San Bernardino and Orange counties, the number of home sales grew […]
CoreLogic’s June report finds that loan refinancing doesn’t make sense for a lot of current homeowners in the U.S. Forecasts predict mortgage rates will increase this year, so CoreLogic used its data to determine refinancing conditions, mortgage denial rates and the overall health of the housing market throughout the nation. As of May 12, 2015, the […]
Who got hired or promoted this week? Here’s our weekly rundown, in chronological order. We missed you last week! June 17 Martha Martinez Long & Foster appointed Martha Martinez as its new branch manager of the Silver Spring/Colesville office in Silver Spring, Maryland. “I look forward to this new opportunity and to leading the team of real estate […]
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