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Erica Simpson: ‘The box is nowhere in sight’

10/12/2015

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Inman is interviewing independent brokers. Here’s Erica Simpson, broker-in-charge at Erica Homes. Why do you stay independent when there are so many great franchises to join? Our business model is quite different. We don’t just train. We add the application piece of the training. Real-life situations, live training calls and more. When did you decide to launch your independent brokerage and why? We were getting bank contracts and doing short sales during the foreclosure boom. Our traditional brokerage firm wouldn’t allow us to do certain tasks for the clients. What factored into that decision? I had to survive the market crash and sustain my livelihood while being able to provide service to my clients. Why did you think it was the right time and the right move for y…

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