U.S. real estate is a deeply entrenched industry, and without support from its fortified incumbents, it can be difficult for startups to gain traction in the sector. Fifth Wall Ventures, a venture-capital firm founded by two industry vets, has tailored its investment strategy around this reality. The firm raised $212 million in funding from real estate incumbents, including: CBRE, commercial brokerage and services provider Equity Residential, one of the largest apartment building owners Hines, a global real estate investor and developer Home improvement store Lowe’s Hotel investor Host Hotels & Resorts Lennar Corporation, a national homebuilder Macerich, a shopping center owner Prologis, an industrial real estate and warehouse manager Fifth Wall Anchor Limited Partners (Photo: Dave Mullen) Fifth Wall Ventures hunts for startups with products that its investors can use to grow their business. The idea is give investors first d…
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