Have you ever wondered how to capitalize on social media to increase your sales while simultaneously building trust and loyalty in your referral database? Katie Lance’s new book, #GetSocialSmart guides you through the exact steps to take to succeed on Facebook, Instagram, LinkedIn, Pinterest, Snapchat and streaming video. It is a must-read for anyone who uses the social media for their business. What does it take to achieve social media success? The first step is choosing the platform(s) that are easiest for you to use. The platform, however, is not nearly important as posting consistently. Set up a content strategy Like door-knocking or cold calling, your goal on social media is to start a conversation that will ultimately result in a listing or sale. This requires strong content. As Lance observes, “Content is the lifeblood of the internet.” The 5 buckets Lance divides her real estate content strategy into five buckets, which are relatively easy to fill. 1. Local …
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