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How to use Snapchat to educate and recruit real estate agents

07/05/2016

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New York broker/owner, Michael Meier, a Snapchat champion, is currently offering $2,000 to real estate agents whom he feels inspired to hire after they have made a successful Snapchat pitch to him. In his weekly classes at the New York Real Estate Institute (NYREI), he also has his students do a “snap pitch” on themselves, which gets critiqued in class as part of learning about what social media can do for them. (Every now and again, he’ll throw in a $50 incentive to get them started.) Meier — who has his own brokerage in New York, Meier Real Estate — is one of the leading users of Snapchat in the real estate industry right now. He believes it is ideal for agents to educate, communicate and compare notes with each other, in addition to giving listings exposure. “Snapchat is …

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