Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Lead management success: From cold prospects to closed deals

03/28/2017

Download PDF

Many agents consider online lead generation a challenge. While some sources work better than others, most would agree: converting these leads are just as difficult as deciding where to get them from.

When managed effectively, however, online lead gen can be a lucrative supplement to your current business.

On Wednesday, April 5, at 10 AM Pacific, join us for an Inman education webinar as we explore five tips to help you turn more of these cold prospects into closed deals.

Register now

Tip 1: Help prospects get to know the “virtual you.”

Use a current, professional photo so people can recognize you. Present consistent company, contact and sales information everywhere you’re listed. Have a clear and unique selling proposition to stand out from the crowd.

Tip 2: Make it about the prospect.

Find their preferred communication method and customize accordingly. Use testimonials matched to each prospect’s needs. Share data relevant to their specific situation.

Tip 3: Be responsive.

Respond ASAP, and have an auto-response in place if you can’t. Keep all your responses short and relevant. Respond multiple times via multiple channels. Have a team in place if possible to help with follow-up.

Tip 4: Converting leads can take time.

Play the long game with a drip campaign. Send periodic information specific to your prospects’ interests, e.g., rates, listing prices, etc. Leverage multiple angles offered by companies that help with remarketing and digital advertising.

Tip 5: Have a plan.

Use a CRM to manage your leads. Track and refine your lead sources. Prioritize your leads to work the hottest and most relevant first. Outsource leads that don’t make sense for you to work.

In next week’s session, I will help you dig into the nitty-gritty of effective online lead conversion with the help of Kimberly Cameron of Better Homes & Gardens Preferred Properties and JLA Realty’s Ryan Bokros.

Maximizing Your Lead Gen ROI: 5 Tips for Lead Management Success Wednesday, April 5, 2017 | 10 AM Pacific / 1 PM Eastern

Register now

Can’t make that time? Register anyway and we’ll make sure you get the replay.

Lisa Fettner is the VP of marketing at ReferralExchange in San Francisco. Follow ReferralExchange on Facebook or Twitter.

Email Lisa Fettner

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Mission Chronicle Newsletter Dec 5th 2022

    Mission Chronicle Newsletter Dec 5th 2022. Platforms: Browser, mobile-responsiveIdeal for: Leasing a...

  • Inman Review: Tenants and leasing teams get better connected with RentTango

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Tech Review: Smart Alto puts people first in its innovative lead qualification solution

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 4 tips to improve your negotiation skills

    In today’s luxury real estate market, strong negotiation skills are an asset—you might even say ...

  • Buy and build with Welcome Homes’ online new construction platform

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Managing buyer expectations in a seller’s market

    I began my real estate career in 2000. And if you had told me then about the luxury market we have t...

  • MailMatic wants to be in your 2021 marketing plans

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Inman Tech Review: JetClosing is fueling mobile adoption of digital title and escrow

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Meet the new urban buyer

    New Yorkers have a knack for spotting trends—and so do luxury real estate agents. When I am asked ...

December 2022
Mon Tue Wed Thu Fri Sat Sun
 1234
567891011
12131415161718
19202122232425
262728293031  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...