Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

The perfect pre-listing packet for real estate agents — are you using it?

02/08/2017

Download PDF

Reposted with permission from Matt Bonelli.

A pre-listing packet is a packet of valuable information that includes everything a seller needs to know about the process of selling their property and what it will be like to work with you and your company.

This should be delivered prior to your listing consultation so that the seller has time to review the information. You do your research on the seller and their property prior to meeting — so why not help the seller out with some research on you?

If you want a chance to win a listing at the end of your consultation without the seller taking time to “think about it,” you must use a pre-listing packet and deliver it in advance of your meeting.

Here are a few things that you should include in your perfect pre-listing packet:

Your biography Testimonials from your clients Information about your brokerage A complete marketing plan Affiliations and distribution channels Examples of your digital and print marketing materials Market statistics A list of questions every seller should ask their Realtor Introduction to any additional services (i.e. transaction management, title, escrow, etc.) A filled out listing agreement (except for price) Homework for the sellers (property disclosure forms, etc.) Anything else that can differentiate you and help the seller get ready to market their property Customize this packet for each seller that you meet with. This is a great way to demonstrate the value of working with a proactive real estate advisor.

The pre-listing packet also helps you conduct a bit of due diligence on the seller.

If you go through the trouble to prepare a customized packet of information for them and they don’t read it, what does that mean?

If you are not yet using a pre-listing packet, it is time to start! If you currently use a pre-listing packet, do you have any success stories to share? If so, comment below or shoot me a message.

Matt Bonelli is a manager and broker associate for Turpin Realtors’ Chatham office in Chatham, New Jersey. You can follow him on Twitter or learn more about him on LinkedIn.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • OpenFrame brings new twists to its virtual home tour app

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • When a second home becomes a first home: helping buyers make the switch

    For many luxury buyers, a dream home is within reach — in fact, they might already own one. As hom...

  • Switcher Studio brings easy, broadcast-level video production to the iPhone

    September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketin...

  • Looking for a simple solution to social media? Try PropertySimple

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Furnished or unfurnished? 3 agents weigh in

    When putting a property on the market, a seller has a variety of options: list the home fully furnis...

  • Want video landing pages in a snap? Real Estate Shows might be for you

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Renovation-averse buyer? We have tips for that

    Luxury real estate buyers lead increasingly complex lives, so it’s no surprise that many are optin...

  • Openhouse Live makes Matterport tours a group event

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Rethinking home: How buyers are reprioritizing amenities

    Among all the shifts that have happened this year, the fact that businesses rely on a distributed wo...

  • Not good at arranging throw pillows? Good thing there’s Stagerie

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

September 2020
Mon Tue Wed Thu Fri Sat Sun
 123456
78910111213
14151617181920
21222324252627
282930  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...