Audie Chamberlain SAN FRANCISCO — The last time you did something amazing in your real estate business, who learned about it? Was it a relatively small circle of your friends and family, or did you have the media paying attention to your achievements? Public relations, explained Audie Chamberlain, is the art of “interfacing” with, well, your publics. “Everyone talks about spin, and they think PR is a press release,” he said. “But PR is much simpler than that. PR is just the people who you interact with in business. It’s an audience out there cheering you on.” But how do you scale from letting your immediate circle know what you’re doing to letting the world know — and, more importantly, how do you get the world to care? Owning your moment “It’s not self-promotional,” argued Chamberlain. “It’s taking an energy or a moment you’ve been building your whole life and bringing that to people.” And that’s a lot easier if what you’re doing isn’t what everyone else is doin…
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