Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

What goes into ‘quality’ real estate photography?

06/28/2017

Download PDF

With more than 90 percent of buyers starting their home search online, listing photos are your new curbside. And if you want buyers to stop and investigate further, your exterior photos, especially, need to create a positive first impression.

But exactly what does constitute quality exterior photos?

First, agents can be divided on whether professional help is necessary. For some, there is absolutely no substitute for professional photography. And that’s a smart stance to take: professional photos make a measurable difference in how quickly a home sells and for how much money.

For instance, a comprehensive Redfin study of thousands of listings found that homes marketed with professional photos sell up to three weeks faster than homes marketed with DIY photos. Professionally photographed homes also commanded a selling premium of up to $11,000 and were more likely to sell at or above list price.

Some agents take their own photos on lower-end listings but hire a professional for certain properties. Other agents frequently use a pro, but add special services for higher-end homes.

“If the property is more than one acre, I always hire a drone photographer,” said Nashville-area agent Ann Buchanan, leader of The Ann Buchanan Team at Re/Max Elite.

6 ways to win business from millennial homebuyers Agents can do more business with millennials by understanding their preferences and behaviors

Buchanan works primarily in Hendersonville, an affluent lakeside community. Drone photos and video enable her to market estate-style and waterfront properties to full effect.

Of course, agents who take their own photos are not necessarily popping off iPhone snapshots from the front seat of their car. Some take a hybrid approach: DIY photos, often shot with a more robust DSLR camera, coupled with professional editing services.

BoxBrownie.com is one option for professional editing. Issues such as oil stains on a driveway, poorly placed trash cans or patchy grass can be extremely difficult to fix without professional editing software and know-how.

BoxBrownie and companies like it bridge the gap while keeping costs affordable. The company provides services such as general retouching, item removal, green-grass enhancement and “day to dusk” sky replacement.

“It’s just a really great solution to overcoming conditions,” says Simi Valley, California-based Realtor Ted Mackel, who takes his own DSLR photos but regularly hires BoxBrownie for his editing.

And speaking of conditions, this is one point where everyone — agents and photographers — can agree.

Although a rainy-day shoot is sometimes unavoidable, the preference is definitely for fair weather. Dawn or dusk shots can also add “drama” to a shoot and make the house stand out from other listings on the MLS, said photographer Ramona d’Viola, owner of Oakland-based Ilumus Photography & Marketing.

Visiting the home at different times of day is a good way to scout for just-right lighting conditions. There are also sun-tracking apps, such as SunSeeker or PlanIt! that help with this dilemma.

Partly cloudy skies are actually preferable to full sun because they filter the light and make harsh shadows less likely. (Plus, who doesn’t love the look of fluffy white clouds?)

Another consensus: the home absolutely must look its best. D’Viola always emphasizes staging — professional, if your budget allows — and encourages agents and homeowners to add welcoming touches such as a picnic spread on the back deck.

“Some of the best outdoor photos I’ve seen included a well-manicured landscape and a welcoming front door and porch. A pop of color — either on the front porch or in the yard — always makes a home stand out in photos,” Ann Buchanan said.

Of course, the ultimate tip is simple: just make sure your listing photos are quality photos — however you define it.

Kathryn Royster is the marketing director for HouseLens, Inc. You can follow Kathryn on Twitter @kathrynroyster. HouseLens is on Facebook.

Email Kathryn Royster

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • The 8 mistakes to avoid when designing a virtual home tour

    Now more than ever, virtual home tours are an invaluable asset for agents looking to educate and ins...

  • Real Grader helps keep agents’ online reputation on track

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • ClosingLock aims to lock down wire fraud

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 3 priorities buyers place alongside location

    The past year has brought unparalleled attention to luxury properties in suburban and vacation marke...

  • CoreLogic launches consumer search with OneHome

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What you need to know about 2020’s accelerated luxury market

    It’s safe to say that this year has not been the one we expected. In March, it was anybody’s gue...

  • Up your social media look with Feed Appeal

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • From video to VR: why VR home tours are a must-have

    This has been a year of challenges and transformation for all industries, and the luxury real estate...

  • ReferMe IQ uses old business to earn you new business

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How urban buyers are creating space and redefining how they live

    We’ve all experienced the shift this year: luxury buyers opting for spacious homes in the suburbs ...

December 2020
Mon Tue Wed Thu Fri Sat Sun
 123456
78910111213
14151617181920
21222324252627
28293031  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...