Sales resistance: It’s common because we all hate being sold.We hate being sold; we hate being closed; we hate feeling manipulated.That’s why the psychology of sales is actually all about feeling the responsibility to not manipulate when communicating with people.Because of social media, news outlets and entertainment via our handheld computers, we are so inundated […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.A real estate agent here in Truckee, California, asked what I charge to write website content and listing copy.I told her, and she said flatly, “That’s too expensive.”At no point did she inquire more about my background, ask why […]
Reposted with permission from Matt Bonelli. The popular phrase “fake it ’til you make it” seems to get thrown around a lot in the real estate industry. I’ve actually heard this given out as advice to new agents. I get that it’s not easy starting out, but faking it is probably the worst thing you […]
Call it mojo. The x-factor. Mad game. In real estate, we are in the performance business. We get paid when we execute. You know that wildly successful producer in your office who you wouldn’t trust as a barista at Starbucks? That person’s got it: Voodoo. But the unexplainable magic touch that wins deals can be fleeting. The […]
When Xome arrived on the scene in 2015, purporting to disrupt the real estate industry with an end-to-end platform, nobody was sure what to expect.By the end of 2016, it’s clear that the Nationstar subsidiary is a powerful performer for the company, and it’s opening up new opportunities — including a new partnership with “a leading […]
Real estate professionals have to work their magic to save plenty of deals. Agents know all too well the twists and turns that this business brings. The appraisal comes in low; the home inspection has the buyer and seller locking horns over repairs; the walkthrough leads to the discovery of move-out damage; or the rug removal reveals […]
Virtual reality and the real estate industry seem to be a match made in heaven. What’s the status on getting this technology into every home in the country? Matt Leone, the chief marketing officer at Halstead Property and Brown Harris Stevens, delves into where we are and where we’re going…. Source: click here
A four-wheeled tripod outfitted with a computer, 360-degree camera and sensors can roam properties, producing highly choreographed, immersive videos that would be difficult — if not impossible — to replicate with a normal video camera.Meet the R2-D2 for virtual home tours, a “true mobile super computer,” according to the robot’s maker, VirtualAPT.Two models of VirtualAPT’s ‘immersive autonomous rover’Videos generated by the […]
Have you been wondering if foreign buyers of U.S. real estate could be your local real estate market niche? Entrepreneur, investor and founder of RSN Property Group Reed Goossens found that to be the case after immigrating to the United States from Australia, by focusing on closing deals for international buyers. One of the reasons […]
The way we do business has changed more dramatically and more swiftly in the last five years than it did in the previous 25 — mostly thanks to communication technologies. This has certainly created some new challenges for all of us, but it’s also creating tremendous opportunities. It’s vital that we take advantage of them, or […]
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