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How to text real estate leads without breaking the law

More and more homeowners are bombarded by dozens of calls and texts after they remove a property from the multiple listing service (MLS) or list a home without an agent. Lead generation and phone marketing technologies have made it increasingly easy for real estate agents to market their services through phone calls and texts to prospective homebuyers and […]

Inman announces Virginia Realtors as the newest Select member

Tallahassee, Fla. (April 24, 2017) — Inman announced that Virginia REALTORS will launch Inman Select to more than 32,000 members on May 2, 2017. Inman Select is a premium news service for real estate professionals that delivers the latest industry news, analysis, special reports, videos, and in-depth profiles of successful brokers and agents. More than 333,000 real […]

Inman selects Ambassadors for Connect San Francisco

The Inman community is made up of the best and brightest in real estate. Connecting this diverse, enthusiastic group of real estate professionals is a big part of our mission. Why? Because together we change the industry for the better, uplifting one another and improving the consumer homebuying and selling experience. That is a big […]

Trulia president announces departure from company

Trulia President Paul Levine announced his departure from the company through a heartfelt letter published on LinkedIn entitled “Onward, to a new home.” Levine will be wrapping up his position in May, and he’ll start his new position as an executive-in-residence at a venture capital firm in the fall. “After 6+ years at Trulia, and […]

Brooklyn-based Ideal Properties Group launches hyperlocal website

Erik Serras, the co-founder and principal broker of Brooklyn-based independent brokerage Ideal Properties Group, was born in Brooklyn, as were generations of his family before him, back to the time when parts of the New York borough were still farmland. Brooklyn is quite a different environment in 2017, a place where all the urban hipsters […]

Voodoo Agent: The reverse marketing listing presentation

Gary Gold’s blueprint for a killer listing presentation involves storytelling, the perfect platform for photography display and hard evidence of his homeselling skills. Source: click here

Grow your referral business the easiest way possible – Reach150

Save My Spot You know the secret to growing your business is generating referrals. But most agents don’t have time or a system to make this a daily habit. Reach150—now a part of SmartZip—solves this challenge by providing a simple, systematic way to gather testimonials and build your business through referrals. Join us to see […]

How to create an ultra-compelling counter offer

Your responsibility includes securing the most advantageous price possible for your client. Causal counter offers may get the deal to close, but are they really getting your client’s the best possible price? Reframe the transactional task of the counter offer, see it for all it can be, discover its power — make it a valuation […]

5 opportunities to use Facebook for lead generation

As real estate agents, we invest a lot of time and money trying to convince people to buy what we’re selling. Unbeknownst to many of us, there are hundreds of potential homebuyers in the untapped well that is Facebook. … And almost no agents are reaching out to them. Whether these people have yet to […]

Planitar’s iGuide now offers virtual reality tours

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. It’s not easy to enter Matterport’s world, but Ontario-based Planitar did so with gusto, giving the industry a lot to consider when clients ask about how to differentiate their listing. The company, which has grown from […]

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