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our goal is to help you stay informed by providing timely and interesting articles.

3 simple steps for letting Facebook generate your real estate leads

Are you looking for a simple, effective approach for how to use Facebook for real estate leads? Although generating real estate leads with Facebook is still a relatively new strategy when compared to old-school marketing techniques like door-knocking and farming, it’s been around long enough for certain strategies to clearly outshine others. Below, we’ve put […]

Sallie Krawcheck: Leveraging technology to advance your career

Women direct 80 percent of consumer spending and are more than half the workforce — power we’ve had for awhile, says Sallie Krawcheck, CEO and co-Founder of Ellevest. But what can we do with it today?… Source: click here

ProspectsPlus rolls out 3-click mobile direct mail system

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.Real estate agents are witness to the birth of automated marketing. From Facebook lead-capture bots to MailChimp’s sales automation tools, our marketing tools are growing more sophisticated every day.Despite such advancements, traditional farming tactics will never cease being […]

6 steps to unleashing your negotiation power in real estate

Would you like to convert more listing appointments into signed listings and more offer negotiations into closed transactions? While most agents concentrate primarily on lead generation, your negotiation skills determine how often those leads turn to dollars in your pocket. When it comes to negotiation, which approaches work best? Is it the hard close, collaboration […]

How to reconnect with your database and maximize commission

When it comes to your real estate database and getting more commissions, creating interpersonal relationships beats prospecting that lacks personalization. But how do you reconnect with your sphere of influence? How do you construct effective emails? In this clip from Real Estate Uncensored, Frank Klesitz shares the best ways to get more out of your database. […]

Email signature pro tips to make clients remember you

We’re all salespeople, aren’t we? Every piece of our brand should reflect that — down to our email signatures. A strong email signature is professional and eye-catching. It’s not flashy, but it’s also not boring. That said, there are many differing opinions on what should go into an email signature (and what shouldn’t). Let’s put […]

Daily market update: April 10, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news: Mortgage Bankers Association’s Mortgage Credit Availability Index The MCAI increased 3.2 percent to 183.4 in March. A decline in the MCAI indicates that lending standards are tightening, while increases in the index are indicative of loosening […]

Crazy Sh*t In Real Estate Episode 21: Come on in

Reposted with permission — show notes and credits available here. When the owner says “come on in” only to show you a naked person in the bedroom, what do you do? Andreea Alexandrescu will tell you what she did when one homeowner did exactly that. Do you have a crazy real estate story to share? Email […]

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