“Do you have any interest in selling? My contact information is attached.” A text message to potential sellers may not work for every market, but Jim Manning, co-founder of STL Real Estate in St. Louis, is finding some success with a text campaign he recently launched. The marketing effort was designed to identify potential sellers in the […]
We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Monday, April 24 Black Knight Home Price Index Report At $268K, the national-level HPI hit a new post-crisis peak in February, marking a 1.0 percent gain in home prices since the start of the year Washington […]
If you haven’t started thinking about your Fourth of July event, then you’re probably not expecting hundreds of people to show up. However, if you’re Amy Parry, CEO at Closing Alliance and party person extraordinaire in St. George, Utah, then you know that a big turnout requires planning — lots of planning. Parry had about 600 people […]
Creating killer real estate landing pages is a lot easier than you might think. Pairing effective lead capture with a well-planned marketing funnel helps real estate agents take back control of their lead generation. In this podcast, guest Bo Apele shares five landing page tips he uses to achieve incredible success with this marketing strategy. […]
Agents and founders of Seaport Real Estate Group in Old Lyme, Connecticut, Byron Lazine and Tim Bray talk inspections, and when agents should be present. According to Lazine, 99 percent of the time, there’s no need for the listing agent to be there. But for buyers, it gets a little trickier. One on hand, some […]
As Realtors and fiduciaries (and I firmly believe we should behave as such), we are often faced with situations that put us in the precarious position of an ethical dilemma. In a world of contracts, disclosure law, negotiations, profits, losses and people, you do not have to sell real estate for very long before the interests […]
Three real estate pros give snippets of advice for newbies entering the field, from the painfully obvious mistake of forgetting to bring your client to an appointment (talk about rookie nerves!), leaving what you see on HGTV and Million Dollar Listing to fiction, and — on a more serious note — the importance of creating a […]
In the realm of real estate, yard signs have long held a steady place in marketing both homes and services. But how important are they really, and do today’s agents really need them? The answer is a resounding yes, but only with good design. A great sign is an invaluable marketing tool, as well as […]
In Nevada, Idaho and Utah in March, companies were hiring and people were finding jobs; non-farm employment was 3 percentage points to 4 percentage points higher this year than in 2016. So it’s no shock that those states were all in the “strong” or “very strong” buyer traffic sections of the National Association of Realtors’ […]
Competition in the alternative listing input arena is heating up. See here, here, here, here, here, here, and here. (Whew!) For my purposes in this post, by “alternative listing input” or “alternative-load,” I’m generically describing adding listings to the MLS database by a means other than the MLS system’s listing add/edit functionality. For example, adding […]
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