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Daily market update: June 27, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Tuesday, June 27 Zillow Mortgage Rate Ticker The 30-year fixed mortgage rate on Zillow Mortgages is currently 3.67 percent, down one basis point from this time last week. The 30-year fixed mortgage rate rose to 3.71 […]

Brokerage punished with $5M verdict in agent poaching case

Competition for agents, especially top producers, is par for the course among real estate brokerages. But a jury has found that one prominent firm crossed the line — and is making the firm pay dearly for it. After a four-week trial and a two-year legal battle, a jury has awarded Douglas Elliman Real Estate $4.75 […]

This marketing technique works wonders for Australian real estate site

By Angela Hawksford; reposted with permission from AIM Group’s Classified Intelligence Report.  Domain, the Australian real estate site owned by Fairfax Media (ASX: FXJ), reckons its transformation from the “other” property site into a serious contender for the market-leading spot was due to a renewed focus on its parent company’s specialty: journalism. It might just […]

First-time buyers hardest hit when it comes to low inventory

We often hear about the burden of low inventory, but who does it actually affect and how exactly does it effect them? Those are the answers Trulia Chief Economist Ralph McLaughlin sought to answer in the latest Trulia Inventory and Price Watch report. According to McLaughlin’s findings, the 20 percent dip in for-sale listings over […]

3 things you need to stop overthinking when creating video

Video is no longer an option when it comes to successful marketing for real estate agents. It’s a necessity. YouTube has more than a billion users who watch a billion hours of video daily in 76 different languages. More than half of YouTube’s views are from a mobile device. It’s an easy way to reach […]

What goes into ‘quality’ real estate photography?

With more than 90 percent of buyers starting their home search online, listing photos are your new curbside. And if you want buyers to stop and investigate further, your exterior photos, especially, need to create a positive first impression. But exactly what does constitute quality exterior photos? First, agents can be divided on whether professional […]

6 hard truths about buying a fixer-upper

The lure of the fixer-upper is tempting for buyers. The “bargain” price of a fixer, compared to the price of an average house nearby, makes a real estate agent’s phone ring off the hook with showing requests. The hard truth, however, is that fixers do not make sense for most buyers. An agent with a […]

36 useful items for real estate agents to keep in the car trunk

Between the listing appointments, buyer showings, open house events, home inspections and office meetings, real estate agents tend to spend a lot of hours in their vehicles. And when you’re accustomed to all that windshield time, your car becomes a stash spot for important items — things that help you do your job and essentials […]

How a real estate broker added value to his business by launching the Seattle School Guide website

Phil Greely, a real estate broker at Realogics Sotheby’s International Realty in Seattle, understands better than most real estate salespeople that school ratings don’t give a complete picture of any school. “I was going to be a high school teacher before I got into real estate; I have my master’s in teaching from the University […]

Zillow helping homebuilders figure out where to break ground

Homebuilders that advertise with Zillow Group can now get deeper insight into homebuyer preferences and housing supply to figure out where to break ground next. Housing analysis tools and data have been baked into Zillow Group’s platform for homebuilder advertisers that market listings on Zillow and Trulia. Drawing on homebuyer search activity, “as well as […]

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