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Say hello to Realtor Bot, a chatbot for brokers

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Realtor Bot by Botplan is a lead generation chatbot for brokers to deploy and manage. Platforms: Browser; mobile-optimized Ideal for: All brokers looking to streamline how agents react to and manage new leads. Top selling points […]

Gary Gold: Who would buy a $100M house?

Last year, Gary Gold sold the Playboy Mansion, and it was the first home ever to sell for more than $100 million in Los Angeles. And even now, he still gets asked, who would buy a home for $100 million? A shot of the Playboy Mansion How someone goes about buying a $100 million house […]

3 ways machine learning will improve your marketing

SAN FRANCISCO — “I’m not from the future, I’m just from Google,” said Dan Siegler to a laughing Inman Connect crowd. “I can just tell you where we’re placing our bets.” Dan Siegler So, what exactly is the head of industry, automotive and real estate at Google putting his bets on? Machine learning. Siegler said from […]

3 ways to reach divorced homesellers and be of value

As far as devastating life events go, divorce ranks no. 2, second only to the death of a loved one. As a result, it is typically a very emotional experience, and certainly isn’t the time for others to be intrusive and opportunistic. Of course, this doesn’t negate the fact that a real estate agent (along […]

How to chose the best technology for your real estate business

SAN FRANCISCO — Of all the ever-growing responsibilities agents and brokers must take on, decision-making is arguably the most complex. With every choice you make — every dotted line you sign — you nudge your business closer to (or further from) success. In today’s increasingly digitized society, deciding on the right technology can do wonders […]

Up your sales game with geographic marketing

SAN FRANCISCO — Have you ever avoided a call from your sellers because you didn’t know what to say? What else could you possibly tell them about what you are doing to sell their home? Lindsay Listanski On stage at Inman Connect San Francisco, Lindsay Listanski — senior manager of media engagement at Coldwell Banker […]

How online deals will reshape the real estate industry

SAN FRANCISCO — When you see something weird or broken in the world, you have two choices: wait for someone else to fix it or fix it yourself. That’s according to John Collison, 27-year-old Irishman and founder of online payment processor Stripe. The young entrepreneur took the stage with Brad Inman at Inman Connect San […]

How to sell or merge your real estate brokerage

SAN FRANCISCO — Selling your real estate brokerage can be an emotional process akin to sending your kid off to college. John Aaroe, CEO of the John Aaroe Group, and Partners Trust CEO Nick Segal — who both merged with San Francisco-based indie giant Pacific Union — have both been on this emotional ride recently. […]

4 tips for succeeding in real estate without overextending yourself

SAN FRANCISCO — Kofi Nartey said real estate is like a seven-layer dip — “When you start getting down to the beans and cheese, that’s when s**t starts getting good.” Kofi Nartey Nartey, who transitioned from a successful acting career to business and real estate, told the Inman Connect crowd that his career didn’t really […]

Founding a startup? Don’t make these 7 mistakes

SAN FRANCISCO — Building a company from scratch is a Herculean task that requires navigating innumerable hazards. Here are seven of the biggest mistakes that startups make, according to a panel at Inman Connect. 1. Choosing bad investors Startups often focus too much on nabbing the highest possible valuation rather than the quality of their […]

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