Roofs of homes dotting the water’s surface like glaciers in the arctic, families being rescued from second-story apartments, harrowing stories of families being separated and losing everything, including family members — watching the devastation in Houston on the news last week was heartbreaking. And we were only seeing glimpses of the destruction that is a […]
Blogging is all about communication that is authentic, interesting and, most of all, understandable. If your blog is all inside sports — statistics, acronyms and trivial observations — it’s not really doing anyone any good because it will go over most people’s heads. A well-written real estate blog can not only attract people to your […]
Reposted with permission — show notes and credits here. In this episode, Rosemary Buerger shares how her young clients had to learn a very hard lesson while selling their house. Real estate agents and owners alike need to do their due diligence when it comes to who they allow into the home, and always put protections in […]
Summer 2017 witnessed an array of real estate industry hires and promotions. Who’s making moves? Which businesses are bringing in new blood, or creating fresh positions? Here’s a rundown of some recent HR news across the board. Tennessee Realtors appoints Angela Shields as CEO Angela Shields Shields is to begin the new gig in early […]
How can real estate professionals use data to see into the future and figure out who’s going to sell their house soon, or which person in their database is most likely to transact? Watch Rich Swier of Offrs, Jonathan Spinetto of Remine and Mike Schneider of First discuss how their companies are using predictive analytics to […]
A Realtor named Jed has a buyer who’s interested in a house because it’s right down the road from a pharmacy. After she expresses an intention to put in an offer, Jed finds out that the pharmacy is going to be turned into a deli. Should he inform his buyer or not? That’s the first […]
Over the last five years, Barry Jenkins has used Facebook advertising to grow his real estate business from a solo operation into a 16-agent team. The marketing channel has been “hugely important” for Jenkins, a Virginia Beach, Virginia-based Realtor whose team closed $50 million in sales volume in 2016. “You’re catching leads before they get […]
Farming and working particular neighborhoods are great ways to develop leads and nurture a steady client base. But often times real estate agents shoot themselves in the foot and manage to alienate themselves from those neighborhoods without even realizing it. Here are four ways agents alienate themselves from potential clients in a neighborhood. A mishandled […]
As a real estate agent your network of personal relationships is one of your most valuable assets. Working on commission can be a hard road, and you rely heavily on the support of your close friends and relatives. But what happens when one of those close relationships chooses another real estate agent over you? It […]
Repeat after me: “Real estate is local.” And so it goes in the context of this thing we call a fiduciary. Although it would be great if there were one uniform law of the land to give us a simple definition, no such luck. So when Brad Inman asked “Do you think of yourself as […]
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