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How to be the listing agent no one wants to work with

A few years ago, my in-laws were in town, and we all went to the local farmers’ market to get our veggies for the week and peruse the wares. My father-in-law wandered off, and we found him in front of a stand where the vendor insisted his wife made “the world’s greatest peach pie.” The […]

Why I believe real estate agents are worth every penny

I believe that real estate agents get paid well for what we do, however, I believe we’re worth it. Good agents can put money in their sellers’ pockets. If you are a skillful agent who goes above and beyond — I mean agents who hire professional photographers, videographers, drone operators — you’re worth every penny! […]

Are you a rich broker, or a poor broker?

We all know working smarter trumps working harder, but how many of us can confidently say we work smart 100 percent of the time? This is important to ponder because we see a philosophy of “hustle ‘til you drop” prevalent in the real estate industry. Many believe if they put a little more effort and […]

Creating steady real estate income in a cyclical business

Real estate agents know the real estate market is seasonal. The market gets hot or slows down at different times of the year. The ability to weather these highs and lows is essential for real estate professionals who want to thrive. In addition to focusing on lead generation and connecting with the clients most likely […]

5 kitchen design trends that make buyers swoon

The kitchen is, by far, the most influential room in a home. As you know, it’s the room prospective buyers gravitate toward and can often be the determining factor in whether or not a full-price offer is made. But do you know the latest and greatest kitchen design trends of this year? 5 design trends […]

This Facebook ad hack is only a buck a day

Are you fully leveraging your real estate sphere of influence to maximize commissions and boost your business volume? Unless reaching out to members of your sphere of influence via Facebook advertising is one of your regular practices, the answer to this question is no. Recent guest John Pohly, a third-generation real estate agent and a […]

4 qualities to look for when hiring an inside sales agent

If you’re growing by leaps and bounds and find yourself needing help to manage your sales funnel, it’s time to consider hiring an inside sales agent (ISA). When you think about hiring an ISA, make sure you’re hiring a professional salesperson. Don’t let real estate background trump sales experience. It’s crucial to hire someone whose […]

ZipLogix makeover could clean up transaction management

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. ZipForms is about much more than forms. The National Association of Realtors (NAR) member benefit has long been an everyday partner to countless agents across the country. Understandably though, as CRMs document automation tools and transaction […]

Past clients are yours to lose: How to fight attrition

Have you ever lost one of your best past clients to another real estate agent? Hurts, doesn’t it? Beyond the emotional hit — this kind of rejection feels personal — you’re up against cumulative financial cuts over time as buyers and sellers you once had on your A list take their business (and referrals) elsewhere. The real […]

Crazy Sh*t In Real Estate: Coping with loss

Reposted with permission — show notes and credits here. Listeners will instantly establish a connection with Stanley Babinski, who lost his only son to cancer. In this extremely emotional episode, Babinski talks about how he carries on the legacy of his son. Losing his son made him realize the futility of chasing materialistic pleasures. He urges […]

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