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3 genius ways to split marketing costs with other agents

One way real estate agents are getting more ROI from their marketing efforts is by teaming up. Planned together, well-thought out marketing endeavors help brand agents and can be lucrative in turning over inventory and earning healthy commissions. Including digital co-op ad buys and splitting branded social media boosted posts, agents are working in sync to […]

How to sell more real estate with great listing descriptions

The power of words becomes evident when it comes to writing real estate descriptions. Many think that posting breathtaking pictures alone will do the trick to attract potential buyers. Good photos will help attract clicks, but then what? What’s going to sell the potential buyer on visiting, and potentially buying, your listing? That’s where a […]

Matterport now captures 3-D tours in half the time

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Matterport has announced that a recent firmware upgrade has reduced the amount of time it takes to capture footage when creating an immersive 3-D listing tour. The firmware update increases the speed at which the camera […]

How to build a magnetic social media presence

Extreme beauty, dynamic personality and social media marketing savvy are just three of the reasons I’ve been stalking Claudine Ellis on Facebook for about a year now — and likely how she became known as a “Dream Girl.” Claudine Ellis Her radiant smile and infectious laugh drew me in. Ellis is highly sought-after for speaking […]

6 things blurry vision taught me to see more clearly

Several months ago, I realized that I was living my life in sort of a faded beauty shot. Everything I looked at had a warm glow around it, and everything was slightly blurry. Bright sunlight washed everything out, and at night, everything was just black. Long story short, I had a rare kind of cataracts, […]

Real estate daily market update: January 19, 2018

 We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Thursday, January 18 Redfin: 2017 Closed with Strong Home Price Growth, Up 7 Percent in December Home prices finished the year strong, up 6.8 percent in December from last year. The median sale price was $287,000 […]

ERA branch in central Arkansas acquires local competition

In a deal announced this week, ERA Team Real Estate, an ERA franchise in Conway, Arkansas, is aiming to nearly triple its sales volume in 2018 with the acquisition of local competing independent brokerage, Pam McDowell Properties. The terms of the deal were not disclosed. ERA Team broker-owner Tracy Tidwell said her franchise booked a sales volume […]

How a government shutdown will impact real estate and housing

Homebuyers and sellers could be in store for headaches–but not any long-term setbacks–if congressional budget talks fail to avert a government shutdown, housing experts said Friday. As of the time of this article’s publication, a dispute in the Senate over the immigration program DACA still had not been resolved, and the U.S. federal government was […]

Home prices rose 7% in 2017: Redfin

Home prices rose 6.8 percent year-over-year in the month of December, pushing the median home sale price up to $287,000, according to Redfin’s December housing market report. Home sales for the month were down 2.8 percent, and the level of available for-sale inventory plummeted 14.5 percent year-over-year, making December the 27th month of consecutive declines. […]

The New American Home has it all: Beauty and smarts

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. The emergence and adaptation of artificial intelligence (AI) in the form of smart home technology has in recent years blurred the line between traditional homes and smart homes. But the National Association of Home Builders’ (NAHB) […]

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