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14 listings from 2017 we’re still thinking about

As we ring in the new year, we can’t help but look back at the real estate that turned our heads, had us poring over listing photos and kept us chatting at the proverbial water cooler in 2017. Here are a few of our favorites. The most expensive property in Hamptons’ history The Hamptons is […]

Pacific Union launches in LA with SoCal ‘dream team’

Today San Francisco-based luxury independent brokerage Pacific Union International formally introduced its brand into Southern California and announced that Nick Segal, co-founder of Los Angeles boutique Partners Trust, will be named president of Pacific Union L.A. Over the past 14 months, Pacific Union has been making a series of market share grabs in SoCal through […]

The do’s and don’ts of implementing SEO

The benefits of using SEO are clear and proven, but not everyone knows how to harness the power of this marketing tool. Listen in as Bob Stewart of ActiveRain shares best practices and techniques for implementing SEO into your marketing strategy…. Source: click here

What next gen MLS leaders are doing to thrive amid change

The real estate industry is changing rapidly. What are the next generation of MLS leaders doing to survive and thrive among today’s disruptive professional culture and technological innovations? Listen in as moderator Kathy Condon (president and CEO, MLS Property Information Network, Inc.) and speakers Rosemary Scardina (director of MLS and technology, Gulf South Real Estate […]

How a marketing app can grow your business

When digital marketing expert Tommie “Traffic” Powers (CEO, Powersolutions Consulting LLC) and long-time friend and real estate agent Nathaniel Crawford (co-founder, Live Exclusively Miami) teamed up, they discovered new strategies for using apps to get eyeballs, downloads and most importantly, new business. Listen in as the pair, along with moderator Laura Monroe (VP of growth […]

Tell first-time homebuyers these 3 things to get them off the fence

Working with first-time buyers has never been easy, and this year was particularly tough for real estate agents hoping to help clients buy their first home. As noted in the National Association of Realtors’ 2017 Profile of Home Buyers and Sellers, first-time buyers made only 34 percent of home purchases this year, which “gravitates away […]

3 simple ways to stand out in your next listing presentation

Real estate is all about attention. Real estate agents who earn the attention from buyers and sellers will, generally, earn more business. From banners flying behind airplanes to paying top-billed celebrities to give an endorsement, there is nothing that is off-limits when it comes to gaining attention. These big ticket methods to get noticed are great, but […]

Why a mission statement is so much more than a quote on a wall

You’ve probably seen a mission statement in your office. It goes up on the wall, and if it’s really good, you might pause and reflect. Sadly, most mission statements are not memorable. So why create one at all if it’s destined to be written down and forgotten? When I first got into the real estate […]

7 ways homeowners can boost the value of their home this winter

If you are working with homeowners who are considering selling their home this winter, you may want to help them identify the renovation areas where they’ll get the best return for their dollar. This way, you’ll add a bit of extra panache to being an awesome real estate agent and expand your reputation as the go-to […]

LoanDepot launches digital mortgage partnership with homebuilder

Retail mortgage originator and nonbank consumer lender loanDepot announced the creation of AVH Mortgage, a joint venture partnership with homebuilding and community development company AV Homes, which operates in Florida, the Carolinas and Arizona. LoanDepot’s mello, the $80 million fully-digital end-to-end mortgage loan application process unveiled last year, will power this partnership, and with it “AV […]

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