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Real estate sales Jedi mind tricks

How are your sales skills? Can you sell like a Jedi? Do you know the tips and techniques to be a master in persuasion and influence? Today I’m going to show you some advanced sales techniques! However, I have to warn you. With great power comes great responsibility. Before we get started, let’s be clear: […]

10 data trends you cannot ignore in 2018

NEW YORK — It’s nearly impossible for real estate agents to keep up with the constant change in data trends. It seems as though new ideas and concepts stay with us just long enough to be mastered by some, but grow outdated as soon as the latest and greatest hits the market. This year, however, […]

What’s behind skyrocketing real estate tech investment?

NEW YORK — Our parent company’s Inman Connect NY 2018 (ICNY) conference concluded on Friday with Capital Connect, a panel discussion dedicated to the massive influx of private investment into real estate tech. The discussion, which took place in a conference room at the Marriott Marquis hotel in Times Square, featured prominent venture capitalists, lenders […]

San Jose dominates Redfin’s hottest housing neighborhoods of 2018

Redfin today released its top 10 hottest neighborhoods of 2018, and San Jose, California nabbed nine of those spots thanks to better affordability than tech hubs Silicon Valley and San Francisco. Redfin says the impact of increased migration to the city is already being felt — inventory is currently at 0.5 months of supply and […]

How much do millennials have saved for a down payment?

In 2017, millennials finally entered the housing market in force, comprising 71 percent of first-time buyers and 42 percent of all buyers who purchased a home in the last year. Despite driving much of buyer demand and activity, this group of 18- to 37-year-olds still faces a number of roadblocks on their way to homeownership […]

How to ensure your e-newsletter doesn’t end up in the trash

NEW YORK — E-newsletters can be an immensely valuable way for businesses to reach and engage with clients, so more and more Realtors are turning to the email marketing strategy. But with the inbox becoming increasingly crowded, how do you make sure your newsletters end up in front of eyes and not in the trash? […]

Pete Flint: ‘The majority of traditional real estate companies will die’

NEW YORK — Real estate will face a reckoning over the next 10 years as technology finally disrupts the industry in a big way, Trulia co-founder Pete Flint told attendees at Inman Connect New York on Friday during his Capital Connect keynote. “There’s a technology tsunami coming in,” Flint said. “A lot of low-lying areas […]

ICNY 18: 10 brilliant ideas for marketing on a small budget

NEW YORK — It’s true that a big idea doesn’t always need a big budget, but a healthy marketing budget is an important key to success for real estate pros. Unfortunately, that budget could take a hit when sales are slow and inventory is low, so you should always have a plan in place for […]

New Realogy CEO ready to ‘pivot quickly’ through disruption

NEW YORK — This week Realogy’s new CEO Ryan Schneider gave his first public remarks to the industry at Inman Connect New York. The former Capital One executive told attendees of his plans to leverage untapped real estate data and enhance the agent experience across a litany of brands as Realogy gears up to compete […]

Luxury real estate market got more competitive in Q4

Luxury home prices rose 7.4 percent year-over-year to $1.76 million in Q4 2017, according to Redfin’s latest real estate market report. Meanwhile, non-luxury homes experienced a 6-percent year-over-year increase to $333,000. While much of the luxury market has remained untouched by the widespread inventory shortage, Redfin found that inventory for homes priced at $1 million […]

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