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Agent Connect NY 18: How to create and execute the perfect lead magnet program

When Katie Lance started her business, Katie Lance Consulting, five years ago, she didn’t have much in the way of a website or clout in the real estate social media realm. Today, however, she’s killin’ it as a consultant — it was announced just yesterday that she entered a preferred supplier agreement with Berkshire Hathaway HomeServices (BHHS) to provide […]

Pacific Union recruits three Keller Williams teams in SoCal

After some high-profile moves last week in San Diego, the next spate of brokerage recruiting wars is going down in Los Angeles, where Pacific Union, the largest independent brokerage in California, today announced the opening of a new office in the trendy Highland Park neighborhood and the addition of three top producing real estate teams […]

Remine expands reach to Chicago through Midwest Real Estate Data

Real estate predictive data tool Remine will now be available to agents around Chicagoland through regional multiple listing service Midwest Real Estate Data, according to an announcement from both companies on Tuesday. Remine is a big data tool that predicts potential property transactions. The platform provides deep data on unlisted properties, adding to those that […]

Tech Connect NY 18: How I help my clients buy with bitcoin

Christie’s International Realtor Piper Moretti shared her experience getting started with bitcoin real estate transactions onstage at Inman Connect New York. “The whole bitcoin thing just kind of fell into my lap,” Moretti said. Moretti switched over to Los Angeles real estate from the entertainment industry about three years ago and soon found herself with a buyer who wanted to […]

Tech Connect NY 18: New kids on the block

Nine startups stood onstage at Inman Connect New York’s Tech Connect to introduce themselves — and what they have to offer — to an audience of potential clients. “These niches almost shouldn’t be called niches because they’re larger than almost any other industry out there,” moderator and Roofstock CEO Gary Beasley said about this year’s group. Watch more sessions […]

What quality leadership in a brokerage looks like

Imagine a real estate brokerage where the management’s focus is truly 100 percent on its agents. Where real estate agents are the customers. Instead of focusing on the next recruit, sales meeting or metric, the brokerage’s management takes the time to pay attention to what’s in the house versus what’s outside of it. Agents are more […]

How to survive a market downturn as a real estate agent

Fear mongering is not my thing. I don’t like planting the seeds of the worst case scenario either. However, in business, there has to be a window of awareness that clues you into the possibilities — whether they be good or bad. I was in a conversation with a few real estate colleagues, and we were discussing […]

4 tips for getting your sphere of influence to invest

If you have been in real estate for even a short while, you have probably heard that one of the quickest ways to get listings or find buyers is to work your SOI (sphere of influence). To make sure we are on the same page here, let’s define SOI as any person who knows your […]

10 spring cleaning tips to help your listing shine

With the abundance of sunshine, everything blooming and people eager to get out and about, spring is the perfect time for sellers to spruce up their home and jump on the market. A little elbow grease can produce surprising positive results and help the listing look more appealing to potential buyers. Here’s a 10-point spring […]

TextoAd will automate your mobile marketing

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. TextoAd is a text message marketing platform for listings and lead generation. Platforms: Browser; mobile optimized Ideal for: All agents, teams and brokerages Top selling points Direct link to multiple listing service (MLS) listings Multiple phone […]

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