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In-House Realty rebrands as Rocket Homes, launches portal to rival Zillow

In-House Realty, a sister company to lending giant Quicken Loans is rebranding as “Rocket Homes,” and launching a new consumer-facing home search site in its first step to creating an end-to-end homebuying platform. Source: click here

Who is your luxury client? Understanding varying wealth levels

Do you know how an ultra-wealthy resident of “Richistan” differs from a “Millionaire Next Door”? Understanding the psychology of each group is the key to attracting and keeping ultra-high-net-worth clients. Source: click here

5 fantastic objection handlers you can use today

Does getting an objection strike fear throughout your core? Does it stop you in your tracks? Does it throw off your presentation? The way I see it, getting an objection simply means the other party is engaged and considering your offer. Therefore, take the hint — they’re giving you an opportunity to move one step […]

Yes, agents need a mobile app. No, it’s not as hard as you think.

The most visited websites on the planet—Google, YouTube, Facebook, and Amazon — all have companion apps. This isn’t a surprise when you consider most people spend 60% of their time on mobile devices. Zillow, Realtor.com, and Redfin now have mobile apps. So it’s time for agents to take a closer look at this beneficial marketing […]

Zillow Offers officially launches in Atlanta

The Seattle-headquartered real estate tech giant Zillow announced today that Zillow Offers, its direct-to-consumer, online homebuying and selling platform, is now operational in Atlanta, Georgia. That means Atlanta homeowners can now head to Zillow’s website, enter in their address, and within a few clicks, receive an all-cash offer from Zillow on their home, alongside a comparative-market analysis […]

Real estate’s new disruptors: The ‘PayPal Mafia’

A group of hard-charging, investor-entrepreneurs who have built some of the world’s most iconic tech companies have launched a multi-pronged assault on the real estate industry. Source: click here

Berkshire Hathaway HomeServices adds C21 Commonwealth to stable of franchisees

Century 21 Commonwealth, an independently owned and operated brokerage with 500 agents across 22 offices in the greater Boston market has shed its ties to Century 21 to join Berkshire Hathaway HomeServices, it was announced Friday. Under the Century 21 banner, Commonwealth developed a team of 500 agents while also netting recognition among the top […]

RE/MAX tiny home auction raises $47,000 for children’s healthcare

The tiny home RE/MAX auctioned off for charity found its owners: an Oklahoma couple, who purchased the 280-square-foot residence for $47,000. To celebrate the 35-year anniversary of its longtime partner Children’s Miracle Network (CMN) Hospitals, RE/MAX invited people to bid on a 24-foot-by-8.5-foot home (with tiny deck and stairs) designed by architectural students at the Henry Ford […]

Luxury Connect: How Rayni Williams and team own Instagram

This summer we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it. Rayni Williams, who owns and operates the Williams & Williams Estates […]

Realtors understand local housing problems better than anyone

Last week at the C.A.R. real estate summit, a Realtor gave a rousing speech about problems with the homeless. And while she acknowledged the need for compassion, she described the woes it creates for her community. She blasted local leadership for not getting its act together to solve the homeless quandary. Source: click here

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