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our goal is to help you stay informed by providing timely and interesting articles.

Why social gatherings are the new social media

From parades to bustling farmer’s markets, agents are taking advantage of weekly social events to cultivate relationships and heighten brand awareness. Source: click here

Don’t wait for real estate standards to innovate

What should innovators in the MLS, brokerage, vendor and mortgage space do when they start moving beyond standards set by organizations like RESO and MISMO? Source: click here

How to balance your real estate career and personal life

When describing her unique family situation onstage at ICNY, Stephanie Lanier explained, ”We really got into real estate for the flexibility and the financial income — remember why you’re doing it.” Source: click here

In Pictures: Inman Connect New York, Day 1

Inman Connect New York is a week-long event bringing together more than 4,000 top-producing agents and brokers, CEOs of leading real estate franchises, MLS and association leaders, tech entrepreneurs and marketing executives, to network, make deals and explore the newest technology. It’s where the industry comes to learn about, embrace and leverage the change that […]

Ricoh Tours unveils new ads using 360-degree footage

Using the popular Theta V camera, agents can now use immersive listing video in their banner advertising campaigns, the company announced. Source: click here

Miami real estate startup wants to make buying and selling homes free

Miami real estate technology startup Richr has announced the launch of its first product — a home listing platform that allows sellers in South Florida to put their homes in the Miami multiple listing service for free through a one-year, no-fee listing agreement with one of Richr’s participating brokerages. Source: click here

2 ‘absolutely awful’ questions agents should hold off asking

When Anthony Lamacchia warns never to start a conversation with a prospective client by asking these two “absolutely awful” questions, take notice — no matter how unorthodox his advice may seem. Source: click here

How to launch a successful brokerage with a mere $1,000

Courtney Poulos, broker-owner of Acme Real Estate, started her Los Angeles-based real estate brokerage for the low, low price of $1,000 a month in rent. She and Luke Monroe, broker and CEO of Kendrick Realty, dish on the real cost of doing business as a brokerage owner at Inman Connect New York. Source: click here

How to build a killer mobile app

At Hacker Connect on Monday, ShowMeNow founder Sean Thomas, whose app was acquired by eXp Realty, offers tips to real estate professionals considering starting an app. Source: click here

Why we need the ‘United Nations of real estate’

With new apps and services launching all the time, the Real Estate Standards Organization (RESO) says it is critical for the industry to establish common rules for handling data. Jeremy Crawford recommends thinking of RESO like Bluetooth, a technology that was adopted by both Apple and Samsung. Source: click here

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