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5 marketing trends you can’t miss in 2019

If you’re an agent or broker planning for the year, considering new marketing methods and reflecting on what did and didn’t work last year, here are the top five real estate marketing trends you should pay attention to. Source: click here

How to recruit top agents like the big dogs: Part 2

For small and indie brokers to compete against the big dogs when recruiting, they must be able to articulate their strengths, uncover the agent’s motivation for leaving their present firm and provide them with concrete strategies to help them build their business. Source: click here

Mortgage originations down among self-employed

Mortgage originations among self-employed households have fallen more than for salaried households. This decline has occurred even though self-employed persons earn more on average than salaried workers. Here we discuss several factors that influence this reality and what it means for potential homeowners and lenders. Source: click here

What’s the biggest mistake real estate teams make?

Thinking about growth in the same way that brokerages do is a huge mistake when building a team. Here are some of the secrets top teams have learned along the path to success. Source: click here

Today’s disrupters aren’t all that disruptive: Howard Hanna

Howard “Hoby” Hanna has been in real estate for 26 years and runs a company founded by his grandfather. And in his opinion, today’s disrupters aren’t all that disruptive. Source: click here

Report: Houzz lays off 180 employees, eyes IPO

Houzz, an online home design and furnishings platform valued at $4 billion, has laid off 180 employees as the startup reportedly gears up to go public, according to TechCrunch. The company reportedly recently laid off 110 people in Britain and Germany and 70 in the U.S., amounting to roughly 10 percent of the company. Founded in […]

4 big mistakes agents make when choosing a brokerage

RE/MAX Advance Realty II broker-owner Anthony Askowitz and Coldwell Banker Schmidt Family of Companies Ohio president Felicia Hengle revealed four major mistakes agents should avoid when picking the right brokerage for them, as well as a mistake some brokers make. Source: click here

Agents, social media is not about you

This year will bring change to the real estate industry, but there’s one thing that won’t change: “The need for people to tell you their business in real time.” Source: click here

In Pictures: Inman Connect New York, Day 2

Inman Connect New York is a week-long event bringing together more than 4,000 top-producing agents and brokers, CEOs of leading real estate franchises, MLS and association leaders, tech entrepreneurs and marketing executives, to network, make deals and explore the newest technology. It’s where the industry comes to learn about, embrace and leverage the change that […]

Where’s the line when it comes to editing listing photos?

Artificial intelligence, floor plan stitching, virtual reality. When it comes to listing photography and other property visuals, the technology has never been more advanced. But where’s the line between improvement and misdirection? Source: click here

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