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Lesson Learned: Learn to trust yourself

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why you know best from New York City luxury specialist Arlene Reed. Source: click here

Exiting real estate: Is your business ready for you to leave?

Although it’s smart to have a retirement plan, it’s even smarter to have a transition or backup plan in case you have to leave the business earlier than you anticipated. Take the quiz to find out if you’re ready to exit when the time comes. Source: click here

4 reasons your buyer clients need to purchase before 2020

Here are four ways to frame a conversation about homebuying with clients who are on the fence on whether they should act now or later. Source: click here

Refer globally to succeed locally

In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, Sotheby’s International Realty — Downtown Manhattan Brokerage, this meant responding to the reality that even if their clients were based in New York, they were interested in properties around the world. […]

Be more than a service provider. Be the solution.

This is a true story. Armed with hours of HGTV and a screwdriver, a homeowner named Gina set out to fix and flip real estate. But she soon discovered what any savvy investor knows: it takes more than 60 minutes minus commercials to successfully renovate and sell property for profit. So Gina turned to a […]

Real estate agents: Create a VIP customer experience

In the competitive real estate arena, customer experience is key to an agent’s success, whether that agent is helping with a purchase, sale or both. Customers have high expectations regarding the level of support provided by their agents — as they should. Buying and selling homes are some of the most impactful transactions a person […]

Which comes first: your team brand or individual brands?

Every real estate agent thinks about how to brand themselves to stand out from the competition. When it comes to teams, team leaders have to work to balance their own brand with the brands of their team members, including making sure the members of their team feel seen and recognized. For Barak Sky, leader of […]

Why retargeting should be part of your firm’s marketing strategy

Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been eyeing can wait for another day. But then that same grill pops up […]

Speed-to-lead: The mission-critical step where most agents fall short

Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Being prepared for this variation and diversifying your lead sources is critical for […]

Corcoran employee’s email hacked, internal data shared companywide

A Corcoran spokesperson tells Inman that “three emails containing inaccurate and misleading Corcoran information were distributed within Corcoran.” Source: click here

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