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Exiting real estate: How sellable is your business?

Part 1 of this series looked at your mindset and whether you’re well prepared to leave the business. The next step is determining the value of your business and what you can do to enhance its value prior to your sale.   Source: click here

Lesson Learned: Honesty is everything

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why The Agency’s Tracy McLaughlin believes being truthful is the only policy for agents. Source: click here

Expectations vs. reality — don’t set yourself up for failure

It’s a daily challenge that we wrestle with in almost every aspect of our lives: We often have much higher expectations than what is achievable. By setting our expectations so high, we’re setting ourselves up for inevitable disappointments and “failure.” What if we established realistic expectations right from the beginning? Source: click here

How to target market luxury clients on LinkedIn

So you want to be a luxury agent? In addition to knowing the community and the ins and outs of the market, you’ll also have to find yourself in those same places where luxury homeowners spend time. Here’s how to meet them where they’re at — on LinkedIn. Source: click here

The new wellness amenities the luxury buyer is searching for

Luxury homes have always included premium amenities, and it has always been the role of agents to connect buyers with aspirational conveniences. But as highlighted by a Mansion Global report, there has been a recent shift in what luxury buyers are searching for when purchasing a new home. Affluent consumers are spending less on conspicuous […]

Stay relevant with these 5 real estate tech trends

Over the last decade, technology has changed the face of the real estate industry, leading some industry professionals to fear what future advancement will mean for their careers. There’s no need to fret. It’s just a matter of keeping up with the times and staying informed about the latest technology trends. Here’s a list of […]

You’ve made it to the top, but your work isn’t done. Here’s what you need.

“It’s more difficult to stay on top than to get there.” Mia Hamm, a two-time Olympic gold medalist, and two-time FIFA Women’s World Cup champion. Being the top agent in your market means building a practice that is not just okay or average. It means building a business that surpasses all the norms. Doing that […]

6 things a technology ecosystem should do for real estate professionals

Every industry has its single-service tools, suite of solutions, and comprehensive platforms. It’s the nature of the beast. Where there’s a need, there’s a technology company that wants to solve it (and make money off of it!). That’s all well and good. But the problem is when these tools, solutions, and platforms operate in silos […]

Can you buy or sell an entire book of business? Yes and here’s how.

Marlene Baugh has been a real estate agent in Virginia for nearly 40 years. In that time, she has served families across multiple generations, built deep and lasting relationships with her clients, and established a successful, trusted business with a team that includes her spouse, her sister, and her niece. “It’s not just a job […]

Here’s why you should price your listings in multiples of $10K

The rules of pricing properties are changing, yet most agents continue to use the same pricing approaches that the industry did 50 years ago. Are you making this costly mistake on your listings? A constant topic of conversation on my company’s group coaching calls is how to price properties correctly. About two years ago, I […]

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