Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

3 tips to sell homes faster — and for a higher price

07/13/2017

Download PDF

Like many other industries, real estate is driven by the cardinal rule of the market: Buy low, sell high. We all know this. And lately there are a few ways to give your sales an extra edge that stands out and helps you sell homes faster.

The first method involves advertising the smart features of your property, which clearly requires that properties are equipped with smart tech in the first place. If any of your properties aren’t smart tech-equipped, then upgrades to some of the features will most likely help it sell faster and for a higher profit.

The second method is to advertise the kind of savings buyers can expect if they purchase your home. You want to include facts and statistics on your furnace efficiency ratings, MERV ratings, low-flow faucets and even energy-efficient appliances.

1. Upgrade the home’s technology.

Research suggests that homes sell more quickly when they are equipped with the right technology that homebuyers seek. Many buyers are looking for the newest gadgets so that they won’t have to pay to have them installed later. They prefer that their new homes come equipped with the technology that they see in other new homes right now.

The National Association of Realtors (NAR) “Smart Homes and Realtors” research indicated that although most consumers (82 percent) don’t ask their real estate agent about smart home devices, they’re still interested and paying attention.

Over half considered smart home security functions to be “very important,” while 42 percent of agents are interested in smart home certification.

Having the right CRM isn't the only thing — it's everything 5 things every agent needs from a CRM READ MORE

When someone uses the idea of smart technology in a home, they are usually focusing on a few key elements. Smart-home shoppers are looking for automated thermostats for temperature control, along with smart locks and lighting. They want to know that their home’s climate will be regulated automatically for the most efficient settings. Most shoppers are also looking for automatic smoke alarms. Smart alarms keep their families safe and are easier to maintain.

2. Assess real value versus perceived value.

Do these new gadgets actually make a home worth more money on the market?

They do. But this is only because buyers are willing to pay more for a home that has these smart features. In actual monetary terms, these items offer marginal upgrades in the price of a home. But people are buying more than the gadgets.

When they buy an upgraded home, they are buying a modern, convenient and safe home. They are buying the labor that went into the upgrades, and they are thinking of the big picture. For many buyers, thinking about the big picture helps them see value beyond the actual retail prices.

3. Advertise the energy savings to homebuyers.

Another way to increase the speed and profit of home sales is to advertise the savings a buyer would enjoy. A furnace with high MERV ratings keeps more dust and other particles from polluting the air inside a home. And this saves money because your buyers wouldn’t have to spend money on other air purifiers. People with allergies and asthma will appreciate upgrades such as these. They’ll know they can move into the home, breathe clean air and save money all at the same time.

Furnaces also come with AFUE ratings that certify their fuel efficiency. Good AFUE ratings reduce costs on energy and heating, which is especially beneficial in the winter when the temperatures dip below freezing across most of the country. So, if you’re selling a home equipped with a furnace with a good AFUE rating, you’ll want to make sure to advertise that.

Homes with solar panels also warrant some extra advertising. It can cost tens of thousands of dollars to have solar panels professionally installed, and the energy savings add up quickly for homeowners. Although a home equipped with solar panels should sell quickly, you’ll still want to market the home with the right enthusiasm and the right approach to make sure you get your asking price.

Many homes have more value than average homebuyers realize. You just have to be upfront and confident about the strengths of the home. Modern homes with automated thermostats, smoke alarms, energy-efficient appliances, solar panels and other gadgets will surely command much higher prices from interested buyers than those that are less connected to the Internet of things.

We all understand that properties that have been invested in sell faster — and for higher prices. These days smart tech controls are the most attractive and simple investments to make in a property and so are energy-efficient appliances.

Clint Stevens has worked in construction for over 20 years. He is now pursuing his passion of writing and putting his experience to good use in order to benefit others. He enjoys fishing, remodeling his home, and tinkering with his home automation gadgets.

Editor’s note: This story has been updated. 

Email Clint Stevens.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Becoming an effective real estate mentor

    Experienced luxury agents make amazing mentors since they’ve spent decades delighting clients and ...

  • Need print and social media marketing fast? Enter CoVault

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What ‘being the best’ means to 5 agents

    Luxury homes and affluent clients require service that is second to none. If you’ve asked yourself...

  • NestEgg cracks the code for small landlords and the agents who help them

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How 3 agents have leveraged a referral network to sell homes

    Marketing by word-of-mouth is seen as a nice-to-have in most industries. But in luxury real estate, ...

  • LeadJolt plugs into the power of Facebook lead gen

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Finding the perfect home for an unconventional client

    Have you ever had a client request the highest, most panoramic property in the area so they can maxi...

  • Showing app Entro has potential — but should address agent safety

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Dreaming of your brokerage being on the big screen? Try ITESMEDIA

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Virtual tour success stories: How 4 agents used visuals to make the sale

    Can luxury properties be sold without a client site visit? The upsurge in virtual viewings this past...

January 2021
Mon Tue Wed Thu Fri Sat Sun
 123
45678910
11121314151617
18192021222324
25262728293031

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...