It seems like the theory is a new year, a new you. A new year brings reflection and growth, right?
Well, I’m here to tell you that 2018 could be just as mediocre as 2017 was for you — if you want it to be. Many real estate agents will maintain the status quo, not growing their business, or even worse, quitting real estate altogether.
If you want to be one of those agents, just do the following:
Don’t answer your phoneThis is especially important when unknown numbers call. Let them leave a voice mail. Or call the next agent they were referred to. It’s probably a telemarketer anyway.
Make promises, and don’t keep themPeople love it when they’re told they can expect a market analysis or more information on a development, and then they have to follow up to be sure that you remember their request.
Keep running winter hoursI know that in November and December many agents gear down to about half the hours or less than they work in the heat of summer.
If you want to keep things slow in 2018, just stay home and wait for the phone to ring. Run your January similarly to December hours, and start your new year on a weak note.
Continue not reading books, and not growing your skillsLast year was probably too busy to invest in your no. 1 asset: you. It’s pretty likely that won’t be a major need in 2018 either, so rest on your laurels, and don’t get better at your craft. That’s for other agents.
Neglect prospectingThere’s simply no need to prospect or develop a prospecting plan when there is already client work directly in front of you. Best to wait until your pipeline dries up completely to start looking for new business.
Do everything the same as last yearThe very best way to ensure that 2018 is flat — or worse — is to continue to operate your business just the way that you did last year. Let other agents learn from their experiences, you just put your head down and plow forward.
I’m hoping that you’re entering this new year with energy and excitement. One of the very best parts about being an agent and business owner is that we’re completely in control of our own destiny.
We have an opportunity to make this year great, starting tomorrow. Just kidding, get out there, and start making it a great year today!
Matt Ashworth is the broker/owner of Ashworth Real Estate in the Twin Cities Metro area. Follow him on Facebook.
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