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Why the MLS might be your best defense against Zillow

06/24/2016

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There are two immense and immediate problems in the real estate industry, and one near-future problem can be solved by the MLS systems acting as the market innovators. But the window of opportunity to execute is nearly closed, and once this opportunity is lost it will never be available again. I inadvertently identified and framed what might be the absolute crux of why all real estate brokers, from the largest franchise to the single broker office, have lost so much power and mindshare in the real estate marketplace. Zillow Group has a lot of centralized cash — over $1 billion worth, and it’s being used to enact the design, development and dissemination of technology innovations. This centralized focus of money and invention gives the company an extraordinarily unfair advantage o…

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