Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.A real estate agent here in Truckee, California, asked what I charge to write website content and listing copy.I told her, and she said flatly, “That’s too expensive.”At no point did she inquire more about my background, ask why I charge what I do, or even attempt to negotiate. She merely hung up.Last week, I received a press release about a software product that asserted, as its opening argument, that it provides agents a great alternative to “expensive” advertising campaigns.There’s that word again:Expensive.Does the real estate industry worry too much about things being expensive? Tools of the trade Being a high-producing real estate agent means knowing how to run a business. Actually, you are the business.If you’re relatively new to real estate, my advice is to become acquainted with the word “expensive,” because nothing about runn…
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