What makes a premium or luxury brand? What are the elements that make you think quality, style and upscale when you look at a product, a website or a logo? Is it the colors? Is it the font? Is it the location? All of these elements can play a part in conveying the idea of luxury to potential buyers. How does a real estate agent convey luxury, especially when he or she is marketing to the luxury home sales niche. Setting plays a part. Home prices play a part. But what else do luxury agents do to set themselves apart from the rest of the residential real estate landscape? What can you do to “upscale” your brand and marketing and begin making inroads with those higher-priced listings and buyer clients? How can you use luxury agent strategies to make your brand stand out? I spoke with Miami luxury condo specialist Steven Seigel of The Luxury Team. With $20 million in luxury condos currently under contract, Seigel knows a thing or two about appealing to this s…
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