In my last post, I covered the basics for setting up a social media profile on Facebook, Instagram and Twitter and promised to cover the remaining platforms in a follow-up article. Before I get into the nitty-gritty, I want to discuss the importance of not trying to do it all when it comes to social media. If Facebook is where you feel comfortable, and you do not have a great deal of time to dedicate to managing social media, then consider making the most of your efforts on this platform alone. It is not necessary to have a social presence everywhere, especially if your presence is lackluster at best. Now, for those with the time and resources to dedicate to multiple social media platforms, there are several ways to make the most of a profile on Snapchat, LinkedIn, YouTube and Google Plus. Snapchat Snapchat is a bit tricky because it feels and functions much differently than other popular social media marketing platforms. The content disappears in 24 hours, making it cruci…
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