Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Back At You Media is a social media and online marketing solution. Platforms: Browser; mobile-optimized Ideal for: All agents and teams looking to launch or augment their online presence. Top selling points Automated, localized content creation Simple integration of Facebook’s publishing tools Individual listing pages and posts Broker or agent versions Top concerns Add another product to the growing collection of marketing tools that integrate Facebook’s advertising tools. It has some advantages but deserves comparison to like products. What you should know I believe original content is the most compelling way for real estate agents to separate themselves from competitors online. However, its creation and cost can be tall hurdles for some agents to get over. If that’s the case for you, Back At You Media offers a very nice balance of commerc…
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