You can try to avoid it, but at some point in your real estate career, it will happen: someone will ask you to list their home during the holidays. Don’t despair, though. There are ways to work around the inherent challenges of selling a home during that magical period between Thanksgiving and New Year. You have to start, of course, with getting the home ready to go on the market — including getting ready for the listing shoot. That comes with its own specific set of challenges: working around your client’s holiday activities, avoiding photos that scream “listed at Christmas,” the unpredictability of the weather and more. To ensure the best possible results, be proactive about planning for your shoot. Keep these tactics close at hand so you can get photos, video or 3-D content that grabs the attention of winter buyers. Do: Make a foul-weather plan At this time of year, especially in northern areas, snow and ice can interfere with the best-laid plans of agents and photo…
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