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In order to stand out, these agents lit up this $49.5M home in neon

To draw attention to a recently-listed $49.5 million Los Angeles property, its listing agents held a giant party and lit up the home in neon during Luxury Connect. In an event organized for Inman’s Luxury Connect in Beverly Hills earlier this month, Ben Bacal and Enzo Fiore of Revel Real Estate decked out a Holmby Hills […]

46% of homeowners say rising home prices have made life worse

As home prices have risen for 91 consecutive months, Americans are growing weary as the dream of homeownership moves further out of reach. According to a Redfin survey of 3,000 Americans who bought or sold a home in the last year, 46 percent of respondents say rising home prices have made their lives worse. Meanwhile, […]

How this family of women lead a Texas real estate empire

Sixty-three percent of Realtors are women, making it one of the most female-dominant industries; however, men dominate leadership roles. This three-generation real estate family bucked statistics 31 years ago by opening a female-owned brokerage. Here’s their take on how to help women rise to leadership. Source: click here

7 common FSBO objections and how to overcome them

Converting a for-sale-by-owner prospect is a delicate matter. It takes finesse to convince someone they’re making the wrong decision in selling their own house. Here’s how to do it. Source: click here

Millennials: Here are the dos and don’ts for getting started in real estate

Being new is something that every agent contends with. Millennial agents have the additional challenge of fighting some unfair stereotypes. Follow these steps to maximize your chances of success. Source: click here

How agents are impacted by mortgage digital disruption

Mortgage providers have been gaining ground when it comes to true digital disruption of the notoriously clunky, paper-heavy process. Although there’s still plenty of work to do, the industry has made some important strides toward streamlining the process. Source: click here

Are part-time agents bad for the industry? Here’s the truth

Managers and brokers need to tell new and part-time agents the hard truth about what it takes to succeed in real estate — a full-time commitment, emotional resilience, lifelong learning, and willingness to prospect and generate your own leads. Source: click here

4 unconventional marketing tactics that really work

Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded by the glittering lights of the NYC skyline — and brimming […]

The single most important ingredient for leads

Lead conversion rate in the real estate industry sits below one percent, as T3 Sixty estimates. Sound rather rough? That’s because, compared to other sectors, it is. To put things in perspective, the software industry’s conversion rate sits comfortably at seven percent, the healthcare industry is eight percent, and retail boasts a three percent average […]

The home inspection is not just for homebuyers

Local market reports from the relentless sales professionals of Century 21 Real Estate nationally indicate that supply in some local markets is moving toward demand equilibrium. As such, DOM (days on market) is increasing, and sellers looking for a competitive edge. One option they increasingly consider is a pre-inspection, especially when the listing agent explains […]

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