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How agents are impacted by mortgage digital disruption

Mortgage providers have been gaining ground when it comes to true digital disruption of the notoriously clunky, paper-heavy process. Although there’s still plenty of work to do, the industry has made some important strides toward streamlining the process. Source: click here

Are part-time agents bad for the industry? Here’s the truth

Managers and brokers need to tell new and part-time agents the hard truth about what it takes to succeed in real estate — a full-time commitment, emotional resilience, lifelong learning, and willingness to prospect and generate your own leads. Source: click here

4 unconventional marketing tactics that really work

Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded by the glittering lights of the NYC skyline — and brimming […]

The single most important ingredient for leads

Lead conversion rate in the real estate industry sits below one percent, as T3 Sixty estimates. Sound rather rough? That’s because, compared to other sectors, it is. To put things in perspective, the software industry’s conversion rate sits comfortably at seven percent, the healthcare industry is eight percent, and retail boasts a three percent average […]

The home inspection is not just for homebuyers

Local market reports from the relentless sales professionals of Century 21 Real Estate nationally indicate that supply in some local markets is moving toward demand equilibrium. As such, DOM (days on market) is increasing, and sellers looking for a competitive edge. One option they increasingly consider is a pre-inspection, especially when the listing agent explains […]

Frank Lloyd Wright’s famous Ennis House sells for $18M

One of Frank Lloyd Wright‘s most iconic masterpieces, the Mayan-inspired Ennis House, has sold for $18 million to an unidentified buyer. Originally listed for $23 million, the sale, to an unidentified buyer, comes after more than a year on the market in Los Angeles and following a major marketing push by Hilton  & Hyland agents […]

Agent-cutting, like TV cord-cutting, is hitting industry hard

Real estate is experiencing its version of cord-cutting, as more consumers go directly to the listing agent to buy a home. Source: click here

Compass launches bridge loan program

In partnership with Better.com and Freedom Mortgage, Compass aims to help homeowners make a downpayment on a new home before they sell their old one. Source: click here

Major Midwest MLS throws support behind NAR’s pocket listing policy

Midwest Real Estate Data implemented its own pocket listing rule years ago, and now it supports a similar policy that would put the kibosh on off-market listings everywhere. Source: click here

7 earned lead generation tactics for new real estate agents

Leads are the lifeblood of any successful real estate agent’s career. More leads mean more business. Below, we’ll go through the types of lead generation and seven tactics for inexpensive earned lead gen. Whether you’re a new agent or one who needs a boost in leads, these strategies will strengthen your efforts. The best lead […]

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