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In order to stand out, these agents lit up this $49.5M home in neon

10/22/2019

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To draw attention to a recently-listed $49.5 million Los Angeles property, its listing agents held a giant party and lit up the home in neon during Luxury Connect.

In an event organized for Inman’s Luxury Connect in Beverly Hills earlier this month, Ben Bacal and Enzo Fiore of Revel Real Estate decked out a Holmby Hills house in large-scale neon art installations from light artist Olivia Steele. The estate, which sits on 1.54 acres a few doors from the Playboy Mansion, is built in the Neoclassical style. A glass atrium and curving staircases greet all who enter while a series of balustrades, terraces and floor-to-ceiling windows can be seen outside.

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A recently-listed mansion in Los Angeles was recently lit up in neon colors.

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Revel Real Estate Ben Bacal and Enzo Fiore held a party and installed neon art by Olivia Steele at the property.

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The artwork features bird cages, light displays and fire art.

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The estate, which sits on 1.54 acres of lands and is located just a few doors from the iconic Playboy Mansion, is built in typical Neoclassical style.

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It is an extravagant estate full of terraces, balustrades and sprawling twin staircases.

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It sits at 15,000 square feet, four bedrooms and a separate swimming pool, tennis court and guesthouse.

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“In this market, you have to make your listing special,” Bacal told the Wall Street Journal.

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The house belongs to a trust controlled by wealthy real estate investor Saeed Farkhondehpour.

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It is currently on the market for $49.5 million.

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On the night of the event, the agents set up 17 neon art installations  — including a 16-foot-long fire art display spelling out the phrase “I Wish You Were Here” and a birdcage with the word “Paradise” lit up from the inside in neon green. Both the inside and the outside of the house were also lit up in neon pink, purple and green.

The party was sponsored by Side brokerage and Rila, a new real estate app.

“In this market, you have to make your listing special,” Bacal told the Wall Street Journal.

Over 600 guests showed up, among them industry veterans such as Jade Mills, Tomer Friedman, Sally Forster Jones and Rob Habibi. Chef Shane from Soho House served an al-fresco buffet; the gift bags came from French candle company Diptyque.

The house was big enough for a 600-person party, to say the least. It boasts 15,000 square feet, four bedrooms and a swimming pool, tennis court and guesthouse.

It’s owned by a trust controlled by real estate investor Saeed Farkhondehpour, who has owned the lot for more than 20 years but tore the old house down to build the current one five years ago.

Email Veronika Bondarenko

Source: click here

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