Have you ever taken the time to evaluate the five-star agent reviews online? If not, look at your clients’ responses, and then ask, did I deliver beyond the simple basics that my job requires? Jeff Turner, in his session at Agent Connect at ICNY, made two very powerful assertions. First, agent reviews on sites such as Zillow do little to help a consumer decide which agent would be best to market their home. Here’s why. I checked the five-star agents for my ZIP code on Zillow and found that out of 263 agents with reviews, only one agent had a four-star review. What was even more telling, however, were the comments that earned these “five-star” reviews. “Sally Agent did a fantastic job showing us houses and providing valuable information on the area. We found a lake house we love and are so happy to have worked with her!” “My wife and I were moving from our first house, so this was our first time selling a house. Sally was very helpful with tips on how to pre…
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